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Information Architecture

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Natalie Laderas-Kilkenny

on 11 December 2013

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Transcript of Information Architecture

In Summary
Going forward -> help make sense of the chaos.
Design around employee/user needs
Build for future growth or change using sorting, taxonomies & tagging
If search is not available, improve navigation
Don't keep on adding stuff w/o asking 'should it go there or will people actually find it.'
Test it
Web: State of Things Today
Information Architecture
In our own corner of the universe:
Difficult to find content on our websites
Difficult to orient oneself to the organization or its parts
Information Architecture can help
What is It?
User Personas
Who will use your site?
Taxonomies & Tags
What is a Taxonomy?
Do You Need a Taxonomy Strategy?
Information architecture (IA) is the foundation for great web design. It is the blueprint of the site upon which all other aspects are built
Info Architecture defines the
areas of a website based on it's
use by a specific audience..
Design for Finding
Base design on how people work, think or look for things.
Enable a usable & functional search.
Test with your audiences & adjust as necessary.
Card sorts help you find topics & rank their importance
When in doubt, people will use the search
Paper prototype testing (see left) early on saves time & money in design. Final usability testing should focus on successfully testing top 5 identified uses for site
Design for Growth
Don't do this:
Insert example of a website that has a lot of lists and sub-lists

Clearly shows that content is piled onto pages the way papers can be piled on top of a desk.
Designers kept on adding
pages & sub-pages without a
way to search for individual
topics or titles. "Back button maze"
Why are They Helpful?
New Employees
First Line Managers
Senior & Executives
Once you've identified your audiences test your
site & it's content with each one
A taxonomy is a structured collection of terms, generally hierarchical, that is used for both classification and navigation.
What are Tags?
Tags are values assigned to content that help make them findable with a search or navigation
Users can assign their own tags to content to help build user driven 'tag clouds.'
The help users find content more easily.
They help site administrators organize content better!
Why I.A. Matters
Usability Checklist
a primer
Helpful Hint:
You can apply tags & taxonomies to bits of content to make them searchable & arrangeable by subject
Example Site: Using Taxonomy & Tagging
This site uses tags & taxonomies to organize content:
Stay tuned for the sequel....
Exploring Content Management Systems (CMSs)
Learn more about Taxonomy
Full transcript