Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Business Plan "Trillmatic"

No description
by

Joselinne Mora

on 5 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Business Plan "Trillmatic"

Business Plan "Trillmatic"
Problem
The current streetwear brands lack originality, are too broad or general, follow trends and are too readily available.
Target Market
16-32 year olds
Skate boarders, punks, hip-hop & rap music enthusiasts
Urban style and verge culture
Under a constant state of evolution, no strict rules
Built around casual, comfortable basics
Products & Services
Demand and Market Analysis
In 2012, the US apparel, accesories & luxury goods market had total revenues of $521.7 billion
From which $60 billion come from the streetwear segment
The performance of the market is forecasted to accelerate 5.2% for the five year period of 2012-2017
There is an untapped need in the Phoenix and Arizona area
Financial & Legal Entity Info
Our Solution
Trillmatic Premium Goods provides high-quality products in limited quantities to those who appreciate originality in streetwear and authenticity in hip-hop.

By using the words "Trill" and "illmatic" we plan to connect the southern rap scene with the east coast.
Competition
The Supreme and Diamond Supply Co. labels are our biggest competitors on a national level
On a local level there is Heated Sole Summit, Over Undr Clothing and Streetwear Kings.
Questions?
Revenue Model
Currently bootstrapping with a burn rate of $4,000 a month
Merchandise available in our online store
Through local street wear stores such as Timeless Select, Swag, and King & Duck
Have online retailers such as Kazbah and Karmaloop distribute our product, for a monthly fee and sale commission
In the future, open our own flagship store
This measures will bring revenue in but also expand our customer base
T-shirts, Shoe laces, hats, and more
Exclusivity in design and quantity of products
Logo visibility (young demographic research)
In between fast fashion retailers and luxury brand premiums
Well-made products at a fair market price
Making the connection with rap & hip-hop music artists
Trillmatic is a sole proprietrship
Assuming unlimited liability
Only taxed once
Trademarked ($300-$1,000)
Full transcript