Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Puppies?

No description
by

Renee Bell Brezovsky

on 18 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Puppies?

Steve
The Cycle
Betty
Proestrus
Estrogen rises and peaks

1 to 21 days
Starts with LH Surge
Ovulation in
2 days
Diestrus
Begins 7 to 9 days after LH Surge
Betty
A Tail (Tale) of Conception
Betty's First
Breeding Cycle
Day 3 of "Heat"
About 25% Cornification
Serum Sample Sent Out
What Went Wrong?
Sample lost in shipping
Betty has a short cycle
Progesterone level at 13 ng/ml
Redraw on Monday
What Went Wrong?
Stud was delayed a day
Betty not interested
Tech reveals confusion and color blindness
Synbiotics OvaCheck Premate
Result was likely 5 to 10 ng/ml
at time of testing.
What Can We Offer?
BioMetallics' Target Progesterone Kit
Meeting The Demand
Overpopulation
83.3 million dogs in the U.S.
27% are intact, even split male and female
3-4 million enter shelters/year
1.5-2 million are euthanized
In 2013, our Reference Laboratories in North America performed 32,155 Progesterone tests.
What Comes Next?
Path to Success
Stakeholders & Market Feasibility
Pitch idea to stakeholders
Investigate market trends
Focus Groups
What would customers pay?
Business Analysis
Selling price
Volume Estimate
Profitability
Research &
Development
Prototype
Internal testing
Introduction to market
Implementation
Quality management
Technical publications
Logistics & Engineering plans
Contingency planning
Production
Train/Trial
Implementation Cont'd
Internal Cost Analysis
Support needs
Anticipated Call volume
Support documentation
Troubleshooting
Sales Team
Customer support
Elevation paths
Field Trial
Sales
Distributors
Advertise
LAUNCH!
Betty's New Family
E
L
I
S
A
nzyme
inked
mmuno-
orbant
ssay
Resources
1. Elisha Morgan, Data Analyst, Reference Labs Marketing
Innovation Labs (IDEXX)

2. Synbiotics OvaCheck Instruction Sheet

3. BioMetallics Target Canine Ovulation Timing Kit

4. "
Timing The Fertile Period of the Bitch
," Dr. Scarlet Gotwals

5. "
Breeding Management of the Bitch
," Dr. Autumn P. Davidson

6. Humane Society of the U.S 2012/2013 Data, humanesociety.org

7. "
New Product Development
," productstrategy.net
Proestrus
Estrus
Diestrus
Anestrus
There is a demand and we can meet it!
Dogs have a variable Estrus Cycle
Progesterone is a female hormone
Progesterone triggers ovulation
Outside Lab testing is inconvenient
Available in-house tests are confusing and user-dependent for accuracy
We have the technology to improve the testing experience
What level of Progesterone signifies ovulation?
5 ng/ml
How many stages in the Estrus Cycle?
4
What are they?
Proestrus
Estrus
Diestrus
Anestrus
What technology does current in-house testing utilize?
What is it called when the LH reaches its peak?
LH Surge
Where in the body is Progesterone produced?
Ovaries, adrenal glands and placenta (during pregnancy)
Betty's Battle
Betty's Battle
Betty's Battle
Betty's Battle
One Dog's Struggle To Conceive
One Dog's Struggle To Conceive
One Dog's Struggle To Conceive
One Dog's Struggle To Conceive
Betty's Battle
One Dog's Struggle To Conceive
I Main Characters
I Main Characters
I Main Characters
I Main Characters
I Main Characters
II Getting Technical
II Getting Technical
II Getting Technical
II Getting Technical
II Getting Technical
III The Story
III The Story
III Testing
III The Story
III Testing
IV Meeting a Demand
IV Meeting a Demand
IV Meeting a Demand
IV Meeting a Demand
IV Meeting a Demand
V What's Next?
V What's Next?
V What's Next?
V What's Next?
V What's Next?
VI Happy Ending
VI Happy Ending
VI Happy Ending
VI Happy Ending
VI Happy Ending
The Characters
Progesterone
<1 ng/ml to 50 ng/ml
Peak fertility @ 5-10 ng/ml
Ovaries
Adrenals
Placenta
(pregnancy)
ELISA
Betty
A Tail (Tale) of Conception
I Main Characters
II Getting Technical
III Testing
IV Meeting a Demand
V What's Next
VI Happy Ending
Betty's Second Breeding Cycle
90% Cornification
In-House Test Run
Synbiotics Ovacheck Premate
Result <3 ng/ml
Retest next day
Result <3 ng/ml
Betty's Vet Visits
Estrus
50 to 60 days
20 Minutes
Semi-quantitative
One hour!
Very manual
Difficult to interpret
Ovulation occurs at 5 ng/ml
Semi-
quantitative
Full transcript