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Copy of Optical Distortion, Inc.
Transcript of Copy of Optical Distortion, Inc.
Cannibalism among chickens
Solutions to cannibalism
A self-selected ranking of chickens resulted in a complete
peck order that was the
result of the birds being able to identify other birds. Consequently dominant and submissive chickens encountered which eventually led the way for cannibalistic behavior. Cannibalism varied with the breed of the chicken, and the more productive strains tended to be more cannibalistic.
Monday, March 16, 2014
- invented in 1965 in Oregon
Optical Distortion, Inc
- was issued a U.S. patent in December 1969
- obtained a long-term license from New World in 1973
- irritation problem was eliminated by making the lenses of a soft plastic
- under the terms of license obtained 3 years exclusive use of hydrophilic polymer
accounted for 25% of the US chickens.
Cutting off chicken's beak at different lengths.
A bird wearing the ODI lens had its depth perception and visual acuity greatly reduced.
Thanks for the attention.
Estimation of fixed and variable cost
manufacturing of lenses
payment to New World
office and warehouse
headquarters expense (assuming 20 million pair)
advertising and promotional
total fixed costs
*flock mortality reduced
*having exclusive license of years
*reduction in the farmer's feed and labor costs
*unawareness of the farmers
*difficulties to market to smaller farms
*being dominant in the market for 3 years
*expansion toward the South Atlantic region
*high competition after the expiration of the license
*price decrease because of increasing competition
is the only lenses made for non-human purposes.
made of hydrophilic polymer
have red tint
distortion built into the crown
slightly lighter than human lenses
region-by-region rollout, beginning in California;
each salesperson cover 80 farms;
one technical representative for each five salesperson
monthly advertising in the eight leading poultry publications;
participation in the most important industry trade shows;
promotion on a national basis up to 2-3 years
in geographic terms Pacific and South Atlantic regions are the largest markets
- only producer of contact lenses but still has to introduce its product in the market
- there will be no differentiation at the moment
small farms would not be available if ODI has a wish to have intensive sales
= $0.04775 (per pair)
The break-even at $0.25 is going to be 4431143 pairs of lenses which seems achievable since the target is 40 million pair.
*low level of liquidity induced by
(0.25 - 0.03448)
break-even quantity = 4431143