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HiTec/NDE - Oct. 2017

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on 8 January 2018

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Transcript of HiTec/NDE - Oct. 2017

With Golden West Radio & Online...
Hi Tec Industries & NDE co will be:

Connected with our
audience
.
Connected with our
community
.
Connected with your
customers
.

What is Golden West Radio's Biggest Success Story?
SteinbachOnline has over 143,000 Users (unique I.P. addresses) with 2.5M page-views every month!
PortageOnline has over 90,000 Users (unique I.P. addresses) with 1.4M page-views every month!
PembinaValleyOnline has over 138,000 Users (unique I.P. addresses) with 2.7M page-views every month!
Our online stats indicate, that on a monthly basis we connect with
100%
of the local audience!
92%
of adults listen to radio over
20+ hours a week.
Farmers included.

&
A Sound Partnership!
A recent study conducted by

G
o
o
g
l
e

(yes,
G
o
o
g
l
e
) states
t
hat "using broadcast media (TV and Radio specifically) greatly enhances search results."

This information is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
What Matters To You
We have covered what matters to the agricultural industry for over 55 years.
Our audience is almost exclusively rural:
Rural means agri-business
Rural means farmers
International agri-business has leveraged our connection to local farmers.
Success Stories
What's Your Message
What's Your Message
Marketing Plan
How Hi Tec Industries & NDE co Can...
Differentiate your business/product.
Promote your competitive advantage.
Influence a target market.
Support sales objectives.
Increase name awareness.
Explain customer focus.

Why Advertise?
Advertising Reinforces Your Existing Customer Base.
Why Radio?
Radio Creates Pre-need Preference.
You Control Your Advertising.
Advertising Creates Powerful Inter-media Synergies.
Advertising is Cost Effective.
Radio Is Intrusive.
Radio’s Reach is Constant.
Radio Drives Web Traffic.
Frequency

What we can do for you.
Advantages of Online Marketing
PortageOnline is there with news, sports, and weather On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call-to-action directing them where you want them to go.
Engagement
Our content-integrated advertisements are visible 24 hours/day, 7 days/week,
365 days of the year.
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Reinforce the message you are sending through media with a visual presence.
Over 2,400 downloads since May 2017 Launch!
Recent research shows that 80% of Canadian Grain Farmers use a smartphone.

During peak seasons, growers average 2 hours/day on their smartphones.
Add in Mobile Browsing...
Online Marketing Plan
How To Advertise
Goldenwest Online
Launch 1st Online Portal 2003
Today: 18 community web portals across 4 provinces.
Half of the prairie population lives in rural communities
We provide a hyper-local focus to rural and small markets.
SOME REALLY BIG NUMBERS
Monthly News Stories
471,367
Monthly Unique Users
1,188
8,196,466
Monthly Page Views
Fill it over 14 times!
80,147,448
Monthly Ad Impressions
If each page view was only 15 seconds long,
this is
34,152 hours of attention
every month from our audience.
Local News Page
Local Sports/Ag News Pages
Local News Page
Leaderboard ad #3
Leaderboard ad #2
Sports/Ag Pages
ONLINE
Consistency
Full transcript