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Framing problems and opportunities - Jobs To Be Done

A look at the concept of Jobs to be Done in relation to identifying business opportunities

John Cooper

on 13 August 2013

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Transcript of Framing problems and opportunities - Jobs To Be Done

Jobs to be Done & framing problems Einstein is quoted as having said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and only five minutes finding the solution. Jobs to be Done Customer
Index Rating
Index Rating
58% - 66% 80% Companies:
Segment markets by demographics
Product Characteristics
Functions The consumer has a different view:
He wants to get jobs done
Simply wants to hire the best product/service to do it Simple Example How did we keep food fresh 200 years ago? JTBD Keep food fresh at home Sustaining Innovation Sustaining Innovation Sustaining Innovation ? Disruptive Innovation JTBD Old Solution New Solution ? JTBD Old Solution New Solution JTBD Old Solution New Solution ? Your turn ? Structure of a Job Statement Manage personal finances at home Clean clothes at home Action verb Object of action Contextual clarifier Activity With the person next to you, choose one of the following items and list 5 jtbd related to the item Old Solution JTBD ? ? http://cram101.com/home.asp What jobs are students trying to get done? The glass story Framing Problems If you had 1-hour to save
the world, how long would
you spend defining the problem? Who? Where? What? When? How? Why? How Much? JC´s Class

1) Homework - expectations
2) 2nd and 3rd activities (BB) Types of Jobs A few things:
1) Third assignment is in pairs
2) Types of innovation - 2 people...well done
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