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Social Media Strategy

Presentation to NH Instructors regarding my new role
by

Gina Johnston

on 2 June 2014

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Transcript of Social Media Strategy

Social Media Strategist Role
Job Description: To generate sales through new website traffic via
Social Media and create a unified/cohesive Corporate
Presence on the Web. This includes creating/monitoring
all Social Media and making updates to
the company website.
Vision: To drive new sales by creating interest
in our company brand and create brand consistency between:
Company website(s)
LinkedIn
Twitter
Facebook
YouTube
Delicious
Digg
(More will undoubtedly be added)
Delicious.com = Social Media Bookmarking

HOMEWORK: Have AE's put a Job Shout out in their
LinkedIn "Network Updates"

Let's go to http://delicious.com/TaaDaaGina and set up an account...
http://twitter.com/NHDFW
Two NH Twitter Sites:
NH Website Sites:
http://bit.ly/4Luppj
http://bit.ly/4OSLRE
http://twitter.com/TaaDaaGina
The old way of reminding myself of what to bookmark
http://twitter.com/nhneworleans
Mashable: Fortune 100 Companies
Don't Get Social Media
http://bit.ly/62AyA9
Megan's Sales and Social Media Article
http://twitter.com/QuickStartIntel
How to Brand Yourself through Social Media
Where do I start?
How do I use LinkedIn to get a job?
How do I use Twitter?
Facebook | Youtube | Pinterest
Facebook
LinkedIn
Yelp
Pinterest
YouTube
Twitter
Google+
Blog
Which sites should I be on?
Create BRAND consistency on:
Let's check out LinkedIn
http://www.linkedin.com/in/GinaJohnston
How do you communicate Effectively through Social Media:
The Five Key Thresholds of Communication Today -
From Distrust to Trust
From Complacency to Curiosity
From being Closed to Change to being Open to Personal Change
From Meandering to Seeking
To 'Buying' what you have to sell
Social Media in the Job Search
Who is Time Magazine's Person of the Year?
Who uses LinkedIn?
http://www.youtube.com/user/linkedinmarketing
Social Media for Enterprise
We’ve heard the hype now what?
What Social Media Channels should you be using?
What is the PR & SEO value?
How is it integrating with Business Intelligence?

Delicious.com = Social Media Bookmarking

Let's go to http://delicious.com/TaaDaaGina

Tag Category = Social_Media_Presentations
Full transcript