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BMW Company Analysis
Transcript of BMW Company Analysis
Founded in 1916 in Milbertshofen-Am Hart, Germany
Headquarters in Munich, Bavaria, Germany
Current CEO: Norbert Reithofer
World's most sustainable automotive company
Average Growth Rate for Revenue- 27%
Projected Revenue for 2014 $97,00,000
Up 63% from 2009
BAMX Y- $42.08 (4/24/14)
"The BMW Group is the world's leading provider of premium products & premium services for individual mobility."
Get Bigger (offensive)
Joint Ventures = BRIC Market
Alliances = Fiat & Alfa Romeo
SBU / Advanced Divisional Structure
Luxury vehicles that have an attractive design & powerful engine
HQ = Munich, Germany
Seasonal offers, TV, Internet, magazines, newspapers, etc.
Target Market -
Ages 25 to 45, wealthy, upper-middle class, professional employees, leading positions
Research and Technology
First self-driving car that is capable of drifting
Porter's 5 Forces
Threat of New Entrants (Low)
Threat of Substitutes (Medium)
Power of Supplies (Medium)
Power of Buyers (Medium)
Competition (Extremely High)
Key Success Factors
Driving Forces of Change
Environmentally Friendly Vehicles
High Cost Structure
Perception of High Prices
Too Few Acquisitions and Strategic Partnerships
Make all parts "in-house"
Institute a "Testing/Quality Maintenance" Department
$10,690,000 in FCFE
$1,366,000 Dividends Paid in 2012
Paid 12.8% in dividends
The Future of BMW
Continued long-term growth
BMW Vision Future Luxury concept
More fuel efficient/ low emission vehicles
The central problem is the manufacturing quality of BMW's automobiles.
Positive Attitude Towards "Green" Vehicles
Expand Brand Portfolio
Changing Customer Needs
Rising Raw Material Prices
Competitive Products Offered at Lower Cost
Monetary cost and brand image ramifications
Unnecessary defects sacrificing market share
Law suits and negative criticisms
Lower Supply Chain Costs
High Labor Costs
High Raw Materials Costs
Potential Lack of Buying Power
Loss of professional relationships
Improved Customer Assurance
Less Start Up Costs
Time associated with opening new department
"Three brands, one vision- to become better."
Why is this Important?
Total Debt Ratio- .77
Dividend Yield- 2.81
Potential Investor Valuation
Potential for more equity
Inventory Turnover- 6.30