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Business Plan

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by

austin gibney

on 12 December 2014

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Transcript of Business Plan

Business Plan
Marketing Plan
Finances
Marketing Methods
Beta Testing
Buzz Marketing
Sponsorships
Races
Booths
Partnerships with local board clubs (University and domestic)
Who We Are
Timeline
Klétos Longboards LLC
6 months out:
- Average of 20-30 boards/wk (80-120/month)
- Profit on boards = $5,440-$11,160
- Support/partner with other small businesses

1 year out:
- Average 30-40 boards/wk (120-160/month)
- Profit on boards: $8,120 - $14,880
- Expand small business outreach/partnerships
- Green technology and practices
- Local artists
- Sponsor longboarding park/area

1.5 years out:
- Average 35-45 boards/wk (140-180/month)
- Profit on boards: $9,520 - $16,740
- Expand brand fully into community
- Consistent input from local artists
- Explore in-house manufacturing options
2 years out:
- Fully energy-efficient
- Average 50-60 boards/wk (200-320/month)
- Profit on boards: $13,600 - $29,760
3 years out:
- Average 50-60 boards/wk (200-320/month)
- Profit on boards: $13,600 - $29,760
- Begin work on longboard park/area
- Plan an event that we can run on our own that supports our community, business goals, and charities
4 years out:

- In-house manufacturing option fully operational
- Continue to at least average 50-60 boards/wk
- Run event that is mentioned in year 3
5 years out:
- Be a strong, local business that is thriving and following all of our ideal business goals
-Partner with charity

Demographic:
- Broad and diverse
- Teenagers to 50s
- Snowboarders and surfers especially (good for cross training when weather doesn't permit either activity)
- Used as fun transportation and even reported spiritual aspects

TARGET CUSTOMER:
- Male, 14+
- Expand into demographic of women
- Our location is prime

Our fully customizable features will give us a strong market niche, via website or store

We are located in a area with a greater expendable income
Competition
Main Competitors:
Never Summer Industries
Arbor
Sector 9
Whateverskateboards
Our Product:
Fully customizable
Online
In store
Service:
Online customer service
In store
Employees have experience
Competitive Pricing:
Discounts
Prices will be similar but higher quality
Longboards already made
Prices range varying customization
-Kletos (Clay-tos)
-930 15th Street. Denver, Colorado.
Legal Requirements

-Establish Business Entity with the Secretary of State's Office

-Register Name

-Obtain a Federal Employer Identification Number

-IRS

-Register With the Colorado Department of Labor and Employment

-LLC
-Customizing blank boards to satisfy a unique customer desire

-VERY personal customization puts focus on the customer

-Get a couple iPads in store for people to make their design for us to print

-buy from a supplier, customize it to the customer’s needs

Social Media
Sales Literature
Community Outreach

Cost per Board-($162-$257)
Per 20- $3.3k-$5k
Monthly Supply Cost- $13.2K-$20K
Monthly Profit- $6K-$11K
1Year Material Investment-$158.4k-$240K
Tool Cost- $6.5K
Electronics Investment- $9K
Building/Office Cost- $41K
Marketing Budget $20K
1Year Total Cost-$235k-$316,500

Minimum Total Income- $220,800
Minimum Total Cost- $158,400
Minimum Total Profit-$62,400

Max Total Income- $336,000
Max Total Cost- $243,840
Max Total Profit- $92,160

Customer Experience
Conclusion
Works Cited
Works Cited

"BLANK LONGBOARDS." BLANK LONGBOARDS. Web. 02 Dec. 2014. <http://thelongboardstore.com longboards/blank/>.

"Design Your Own Skateboard - Create Your Own Skateboard, Longboard, Penny Board, Street Board, Trick Board and More - Whatever Skateboards." Whatever Skateboards. Web. 02 Dec. 2014. <http://www.whateverskateboards.com/skateboards/customize/?product_id=134&ref=catb>.

Kelly, Marce. Busn 7: Introduction to Business. Cengage Learning, 2015. Print.

"The Long And Short Of It - Transworld Skateboarding." Transworld Skateboarding. Web. 07 Dec. 2014. <http://skateboarding.transworld.net/news/the-long-and-short-of-it/>.
Mission: We desire to offer a customizable solution to the customer’s transportation needs while creating a culture of reinvestment in the community through charitable outreach.
- Called, invited. To obtain eternal salvation in the kingdom through Christ.
Total Investment

Maximum Costs- $316,500
Asking -$320,000
Personal investment- $180K(30k.ea)
Investment- $140k
Bank loans
Private Investors
Full transcript