Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Direction 2015

No description
by

cory wynne

on 7 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Direction 2015

Unity of Direction 2015
backstory
Communicating our
Value

Raising our
Profile
Establishing our
Currency
Getting our
Needs Prioritized
collaboration
Effective
plans are developed in partnership with others and must reflect overall marketing and creative strategy
People Think.
Numbers Do Not

Don't rely solely on data to guide your recommendations
Use your brain, emotions, and instincts
Tell a story with the data
Quality
& Quantity

70

20

10

Framework

A System for Managing Innovation
Enterprise Tag Management
Digital Media Specialists
We Have Plenty of Needs:
Learning and Development Model
1980s
70%
Workflow Activities
20%
Social Interactions
10%
Structured Programs
Resource Management Model
2000s
70%
20%
10%
The Core
The Adjacent
The Transformational
Popularized by
Eric Schimdt

70

20

10

70%
20%
10%
Now

- The Tried and True
New

- Validated Potential
Next

- Experimental Initiatives
It's a tough balance to get right
Data Driven Narrative
own your
Media Management is Resource Management
Challenge Your Partners
Consider All
Options
For Media and Research
and
another
way to look at it ..
look, listen, learn
Optimize Potential
Invest
Mindfully

Prioritize

around High Impact placements
One size

does not fit all
monitor your campaigns
Trust Yourself
We Are The
Demo:
Human
Women
Men
Single
Married
Parents
Grocery Shoppers
cave dwellers
College Grads
Home Owners
Female 18-54
social media consumers
Online Shoppers
Busy Moms
internet radio
Male 25-54
know your
Use Case
Do you like the user experience?
User friendly ad experience
Where does it stand along path to purchase?
Strong Creatives
clear user intent path
Solid Media Mix
Weekly
Stand-Up

meetings:
3rd Party App Tracking
Closed Loop Reporting
a focus on creative assets
Benchmarks
Human Capital
Measuring Performance is
Fluid & Constantly
Evolving
post-click
post impression
3rd party data sets
cross-device attribution
site line visibility
optimization methodologies
Ad Sequencing
70

20

10
Framework
in action
Ad Effectiveness
over Cost Efficiency
Impression

Value
over Impression
Volume
High
Impact
Placements
Challenge
Your Partners
oCPM
CPI
Spend
focus on:
Team Work
Existing Campaigns
Pending Campaigns
site-line visibility
Cory Wynne
cory.wynne@kroger.com
Full transcript