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Designing the optimal launch for Repatha

A qualitative study initiated by Amgen Greece
by

Your Prezis

on 20 October 2016

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Transcript of Designing the optimal launch for Repatha

On top of it!
for a successful launch !
no-one
around....
Designing the optimal launch for Repatha
In sight of Repatha new launch, the company aims to build team
spirit
and
confidence
among its members.
In Depth Interviews
needs
Investigate the current situation
feelings
super
?
Building on its cardiovascular portfolio,
Amgen
is designing the launch of a new injectable medicine that helps the liver clear LDL by limiting the actions of PCSK9.
The outcome of this phase & priorities to work on
REPATHA:
Differentiation strategy
to enter the market
 AMGEN:Σ
Reinforcement of the company’s image externally to key stakeholders
THE TEAM:
...
...

The Inspiration Phase
Stage 2
Stage 1
Exploratory
Phase
Provide new
& different
experiences

Encourage creative
connections
ενδυνάμωση ομάδας
team building techniques
Team Empowerment
Through an ExperientialWorkshop
The new generation of Start-ups in Greece
Developmental phase
Stage 3
A special guest who changes our perspective
from weakness to strengths
The Optimal Launch for Repatha
Experiential Workshop
Empowerment and facilitation through better communication and resources
A qualitative study initiated by Amgen Greece
But how did we approach this challenge?
among the memers of the team (reps)
Push the team beyond
the

status quo
Session 1
Session 2
Young entrepreneurs challenging giants in their markets
Session 3
World Karate Champion
Only play to Win
Session 4
Bridging the gap between Stage 1
(Explanatory Phase)

and

Stage 2
(Inspiration
Phase)


to create
actionable solutions
for Repatha

How?
with the support of
creative experts

who livened up the session
1 day Workshopα
The Outcome:
A series of unique and targeted
ideas!
motivations
Full transcript