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Not in front of the Kids: Children & TV

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Maha A.S.

on 26 April 2010

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Transcript of Not in front of the Kids: Children & TV

NOT INFRONT OF THE KIDS! Children & T.V TURN OFF - Research on negative influence of TV on Children backed by lobbyists and political entities
- In 2007 Malaysia outlaws fast food advertising tragetted to children on TV
- Children's growth and cognitive ability impaired
- The Bandura Experiment

For the Children BY THE ADULTS Text produced for children is a reflection of the adults' construction of text
Adults masquerading as children
Hartley's Paedocrastination From 'Big Eyed' to 'Bug Eyed' Sesame street - the ideal children's programme?
Total spending of $7,700000 in 2009 on education and reserach
Sense of activism and adherence to marganlised audiences BAN THE BOX? Insufficient evidence on the association between television viewing and video game playing and aggression in children and youth with behavioural and emotional difficulties (Mitrofan et al, 2008)

No research between aggressive behaviour to violence on TV

Lab studies on TV's impact on behavious hold marginal promise in assessing real-life settings (Christakis and Zimmerman, 2009)
YOUR TV! MORLEY'S RECEPTION THEORY Decoding was not homogenous
Meaning created through interaction of text and spectator
Relation to 'Hermeneutics'

Dominant Reading
Negotiated Reading (Hegemonic)
Oppositional Reading (Counter-Hegemonic) Three theoretical positions ...re-empowering the audience
and returning optimisim to the
study of media " " (McQuail, 2000) Enhanced children's cognitive skills to 62%
(Kanfer,1970) Children AND THE DIGITAL AGE Challenges posed with proliferation of new technologies

Polarisation between the media-rich & media-poor

Diminshing boundries between 'adulthood' & 'childhood'

Rise of 'Creative Culture' Digital Technologies does not guarantee a 'Learning Revolution'
We need to re-think 'how' children learn
Parents to engage with children when deciphering text
Promote family viewing
Children don't need programmes that talk down to them
Full transcript