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Mobile Marketing 3D - 56762
Transcript of Mobile Marketing 3D - 56762
Mobile app launched in 2007
Talk about a
of Facebook mobile users ONLY login from a mobile device.
Understand target audience
Give customers complete control
Make sure info is relevant
Search Engine Optimization (SEO) customers tend to search information and whats trending you want them to go to your website
B2B consumers can also be on your websites make sure your brand is ready to meet their needs
Mobile experience is important for a business
Some examples we will be covering are:
location based marketing
Just send us an e-mail
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How Snapchat is used for social marketing?
For businesses there are many options to do social marketing for their brand on the snapchat platform such as:
Snapchat offers Snap Ads. Snap Ads are 10second, vertical full screen video ads that appear in the context of other snaps.
Snapchatters in a location(s) of choice take a Snap, they’ll be able to see the Geofilter and use it to explain where, when, and why they took the Snap.
Sponsored Lenses offer a completely new take on brand activation, offering not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created.
RESOURCES TO TAP INTO?
Story Play list
Everyone is on their phones 24/7
Mobile Video Advertising
Increase brand awareness
Easy to track results
Saving time and cost
Build personal relationships
Easy to use
Mobile payment system
Mobile devices do not have any particular standard
Different platforms from one type of phone to another
Some apps get uninstalled on older phones
Evaluating physical products issues
It’s an “
” 90% of the time spent on mobile is spent in apps.
DETERMINE YOUR GEOTAGGING STRATEGY
TAG OTHER PLACES AND BRANDS
FOR BIG BUSINESSES
Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
With photo ads, businesses can tell their story through beautiful imagery
Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. Share videos up to 60 seconds long and in landscape format.
You have a better chance of attracting new followers, getting more likes, and increasing engagement.
The right hashtag, or combination of hashtags, will expose your brand to large and targeted audiences
Like Snapchat, if you follow someone on Instagram, you’ll be able to see all the posts from that person in their story.
Draw and write on top of your photos.
The “story” will go away after 24 hours and won’t appear on your profile grid or in your feed.
WHAT ARE MARKETERS DOING TODAY?
19% is spent on the Facebook mobile app.
1.1 BILLION ACTIVE FACEBOOK USERS
BEYOND SOCIAL INTERACTIONS
A WAY OF COMMERCE
FACEBOOK IS HERE AND IT'S HERE TO STAY
As marketers WE HAVE TO keep up to date!
BUY ME NOW
THEN PLAY WITH ME
FREEMIUM AT YOUR FINGERTIPS
Zynga plans to continue running user acquisition and engagement campaigns on Facebook for all of its apps.
Net 5.6X return on investment in 3 days
1.2 million unique users reached an average of 1.2 times
2,285 mobile app reinstalls on new devices at $3.90 eCPI
Why It Worked
It used actionable language.
It was fun and playful.
They tied it in with a contest.