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INTRODUCTION TO RESEARCH
Transcript of INTRODUCTION TO RESEARCH
The search for knowledge
Moving from the known to the unknown
A method of identifying a problem, formulating a hypothesis, collecting data and facts, analyzing the data and determining conclusions
Conducted in a number of different ways
What is the purpose of research?
Review or synthesize existing knowledge
Investigate existing situations or problems
Provide solutions to problems
Explore and analyse more general issues
Construct or create new procedures or systems
Explain new phenomenon
Generate new knowledge
(Collis & Hussey, 2003)
Types of Research
Ethnography (participant observation)
How can you apply this?
INTRODUCTION TO RESEARCH &
Dr. Greg Kessler
Research is not ‘neutral’, but reflects a
range of the researcher’s personal
interests, values, abilities, assumptions,
aims and ambitions.
What do you think are the main
advantages & disadvantages of
positivistic & phenomenological
approaches in research?
What research interests
do you have?
Is this subject valued
in your discipline?
Can you identify an appropriate:
Can you identify the
kind of data you
Why are you interested
in this subject or topic?
do you anticipate?
Can you create
will you be a
How will you
Collis, J. & Hussey, R. (2003) Business Research: a practical guide for undergraduate and postgraduate students, second edition. Basingstoke: Palgrave Macmillan.