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INTRODUCTION TO RESEARCH

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Greg Kessler

on 19 August 2016

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Transcript of INTRODUCTION TO RESEARCH

What is Research?
The search for knowledge

Moving from the known to the unknown

A method of identifying a problem, formulating a hypothesis, collecting data and facts, analyzing the data and determining conclusions

Conducted in a number of different ways




What is the purpose of research?
Review or synthesize existing knowledge
Investigate existing situations or problems
Provide solutions to problems
Explore and analyse more general issues
Construct or create new procedures or systems
Explain new phenomenon
Generate new knowledge
(Collis & Hussey, 2003)
Types of Research
Exploratory

Descriptive

Analytical

Predictive
Research Approaches
Quantitative Qualitative

Applied Basic

Deductive Inductive
Research perspectives
Positivistic Phenomenological
Positivistic methodologies
Surveys

Experimental Studies

Longitudinal Studies

Cross-sectional Studies
Phenomenological Methodologies
Case Studies

Action Research

Ethnography (participant observation)

Participative Inquiry

Feminist Perspectives

Grounded Theory
Some examples
How can you apply this?
INTRODUCTION TO RESEARCH &
METHODS

Dr. Greg Kessler

Research is not ‘neutral’, but reflects a
range of the researcher’s personal
interests, values, abilities, assumptions,
aims and ambitions.
What do you think are the main
advantages & disadvantages of
positivistic & phenomenological
approaches in research?
What research interests
do you have?
Is this subject valued
in your discipline?
Can you identify an appropriate:

Title

Approach

&

Methodology?
Can you identify the
kind of data you
would collect?
Why are you interested
in this subject or topic?
What challenges
do you anticipate?
Can you create
research
questions?
What research
projects/group
will you be a
member of?
How will you
answer these
questions?
Sources

Collis, J. & Hussey, R. (2003) Business Research: a practical guide for undergraduate and postgraduate students, second edition. Basingstoke: Palgrave Macmillan.

http://www.brad.ac.uk/management/media/management/els/Introduction-to-Research-and-Research-Methods.pdf
Full transcript