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XBox Competitive Strategy

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harrison fisher

on 6 September 2011

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Transcript of XBox Competitive Strategy

Competitive Strategy Product Life
Cycle Strategy Industry Environment The Future Current Position "If all you're trying to do is
essentially the same thing as your
rivals, then it's unlikely that you'll
be very successful."

-Michael Porter An organisational strategy based on independent decisions designed to improve the organization's performance relative to that of rivals. Current Position Current Industry The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. $299 $400 $150 Product Life Cycle Strategy Competitive Strategy: Competitive Advantage Industry Environment STRATEGIC FACTORS Multi Use Device/
Media Integration No handheld Device Online Gaming Fees 3D Technology Skype
Acquisition Competitor
Innovations Hackers Kinect Software
Development Kit 1 2 3 4 5 "5 FORCES" Suppliers Buyers Threat of
Entrants Substitutes Industry Competitors Rivalry Among
Existing Firms The Future! Game Demos L L H H
Full transcript