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Snapchat

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by

Evguenia Chaniouchkina

on 19 September 2014

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Transcript of Snapchat

Snapchat
Founded in 2011
More than 30 million active users
Rejected a 3 b offer from Facebook
Sends photos & videos available from 1 to 10 sec.
Target customers
End consumer : 13-28 y.o. segment
Intermediate consumer : Businesses
Competition
Facebook's Slingshot & messenger
Instagram's Bolt
Whatsapp
Advertising Objectives
Arouse interest
Informing & educating
Generate immediate buying action
Magazines
Talk show
Celebrity endorsement
Magazines
Internet (forum, etc.)
App stores (android)
Increase sales & optimize sales promotion
Create exclusive sales promotions
Conclusion
Product life cycle : growth
Creation of a virtuous circle : Snapchat, businesses & users
Full transcript