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Transcript of Snapchat
Founded in 2011
More than 30 million active users
Rejected a 3 b offer from Facebook
Sends photos & videos available from 1 to 10 sec.
End consumer : 13-28 y.o. segment
Intermediate consumer : Businesses
Facebook's Slingshot & messenger
Informing & educating
Generate immediate buying action
Internet (forum, etc.)
App stores (android)
Increase sales & optimize sales promotion
Create exclusive sales promotions
Product life cycle : growth
Creation of a virtuous circle : Snapchat, businesses & users