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Jolson Automotive Hoist

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by

Rachale Kidwell

on 27 April 2015

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Transcript of Jolson Automotive Hoist

Jolson Automotive Hoist
The objective of our company is to expand the company beyond the borders of North America in the hopes that we would make increase our income and add more customers to our already thriving American network.
Enumerate Decision Factors
Alternative courses of action.
Focus on U.S. or expand to Europe
Merging with another company already in Europe

Uncertainties
Risk of not expanding - U.S.
Make and models of cars, will they use it?
Will they trust it and need it?
Do we trust them?
Consider Relevant Information
Industry
-automotive repair
Consumers
-repair shops, mechanics, dealerships
Competitors
-AHV Lifts and Berne Manufacturing
The organization
-In the United States, looking to expand

Identify the Best Alternative
Let's go to Europe!



Develop an Implementation Plan
Human
Sales People
Hire Merger Arbitrator (3rd party)


Financial
Sell Canada
$450,000 Investment


Evaluate the Decision and Decision Process
This is the best decision because we do not foresee more growth in the U.S. because we have already exhausted our market expansion.
Jolson Automotive Hoist
Liana Flynn, Tiffanee Fouts, Rachale Kidwell
Defining The Problem
Strengths
More cars manufactured there
Product development
Weaknesses
Risk of failure because product is unknown there

Opportunities
Expansion
Growth

Threats
Well established companies already there
Facilities
GoodYear
Warehouses in Europe


Marketing
GoodYear’s Reputation
Mechanics
Sales Specialists


Questions anyone?
Full transcript