Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Positioning the Yaris

No description

Isabella Rodriguez

on 30 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Positioning the Yaris

Positioning the Yaris
Social Media Presence
Chevy Aveos
- results say it is "somewhat exciting" but more "economical" vehicle
- not
targeting the market
- Chevy should try to make it more exciting!
- They can use social media and stronger advertising
Video Samples
-We created a survey to assess perceived position of the Yaris

-5 participants from target age group (18-35) and another 5 from age group 45-65 years old

Toyota Yaris
- Toyota currently engaging heavily in
SOCIAL MEDIA presence.

- Successful, but they can do more
Weak: USA Facebook, Twitter

How can they improve?
- Ex: FB, LinkedIn, Blogs, Instagram,
Vimeo, Twitter, Apps.
Hawknis, D., & Mothersbaugh, D. (2011). Consumer Behavior: Building Marketing Strategy (12th ed., pp. 455­456). New Delhi: Tata McGraw Hill.
Full transcript