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Positioning the Yaris
Transcript of Positioning the Yaris
Social Media Presence
- results say it is "somewhat exciting" but more "economical" vehicle
targeting the market
- Chevy should try to make it more exciting!
- They can use social media and stronger advertising
-We created a survey to assess perceived position of the Yaris
-5 participants from target age group (18-35) and another 5 from age group 45-65 years old
- Toyota currently engaging heavily in
SOCIAL MEDIA presence.
- Successful, but they can do more
Weak: USA Facebook, Twitter
How can they improve?
- Ex: FB, LinkedIn, Blogs, Instagram,
Vimeo, Twitter, Apps.
Hawknis, D., & Mothersbaugh, D. (2011). Consumer Behavior: Building Marketing Strategy (12th ed., pp. 455456). New Delhi: Tata McGraw Hill.