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MRVC

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by

Adam Reel

on 22 June 2015

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Transcript of MRVC

Defining the Idea of Bicycle Travel
Attracting Bicycle Tourism
The Anatomy of a Trail Town
Presented By:
Adam Reel
Understanding Whom You Are Attracting...
What does a Bicycle Tourist Look Like?
Who are Bicycle Tourists?
Why Does Ohio Want Bicycle Travelers?
How Do I Attract Them?
others are joining the party...
Day Riders
Recreational Riders
Races
Mountain Bikers
Touring Cyclist
Organized Group Tours
Organized Group Rides
Weekenders
Overnighters
Why are cyclists important?
Time to look at the numbers
It's a really exciting time for bicycle tourism!
The pie is expanding...
It's all in the way we move.
Why do you want to bring cyclists to your town?
The numbers speak for themselves
$534 million from out-of-staters
$427 million annually
$40.6 million 2008. $98/day by overnight cyclists
$200 million for summer biking in ski country & $1 billion annually
9x return on $6.7 Investment
$400 million on Bicycle Travel
$497 Million from Active Transportation
Trail Impact
Great Allegheny Passage
Overnight Trail User = $100/day
$32 million in revenue for trail communities
35% of overnight trail users annual income over $100k
Important Numbers
OR Economic Impact Study
Overnight Travelers
How Are Travelers spending Money
35% of Travelers Are Overnighters
Overnighters Account for 78% of Revenue
Local Impact
(Accommodations, Restaurant, Groceries)
57% of revenue or $228 million
=
I Get it!!!
Now how does my community get in on the action?
Active Travel and Cycling Are Growing Industries
Bigger and better national routes
Events are growing and selling out
Global growth of tour operators
Cycling tourism retail taking off
A growing interest by individual states
Return on Investment
What is your community Gaining?
Economic
Health
Environmental
Branding
Promotion
Facilities
Why do people want to come to your area?
What do you want people to take away?
Why are you proud of your area?
What defines you as a community?
Build Support...
Without support the next steps can't happen!
Branding
Promotion
Facilities
Case Study
Sonoma County
California
1,400 Miles of County Road
Located on several cycling routes
Geographic Location
Wine
Ocean
Red Woods
Mountains
MRV
Signs
Maps
Partnering
Bike Friendly Business Districts
Bike Friendly Accommodations
Tourism Boards and Organizations
Connecting with your Elected Officials
Multi-modal
Hospitality
Bus
Rail
Air
Six Steps
Bike Friendly
Complete Streets
Parking
Bike Lanes
Bike Friendly Community
1. Build and Brand Bike Facilities – Create destinations

2. Build and Brand Local, Regional and State Networks

3. Connect with the U.S. Bicycle Route System
To Building Bicycle Tourism
4. Develop, promote, and cross-pollinate
ALL
types of bike tourism

5. Connect with, educate, and utilize tourism and economic development agencies -Tell the story!

6. Capture and connect with bike tourism interests: hospitality industry, restaurant association, etc.
Links!
1) Adventure Cycling Website-
www.adventurecycling.org

2) 9 Indicators Bicycle Tourism Is Growing-
http://bit.ly/19FKle5

3)

The Path Less Pedaled-
www.pathlesspedaled.com

4) Sonoma County- What Are They Doing Right?-
http://bit.ly/ZLnGey

5) United State Bicycle Route System-
www.adventurecycling.org/usbrs

6) Al's Place Hostel- Farmington, MO-
http://bit.ly/134TcAM

7) Bike Camp- Twin Bridges, MT-
http://bit.ly/11pr0uc

1) $57 Billion/Year: Impact of Cyclists on the Euro Velo Network-
http://bit.ly/eurovelo

2) $134 Million/Year Spent By Cyclists on La Route Verte-
http://bit.ly/routeverte

3) $365 million/Year = $1 million per day: Cycling’s Impact on Iowa-
http://bit.ly/impactiowa

4) $533Million Spent from Out-of-State Visitors in Wisconsin-
http://bit.ly/wisconsinimpact

5) $400 Million Generated By Bicycle Tourism in Oregon-
http://bit.ly/11iGKM8

6) $427 Million from Recreational Riding in Minnesota-
http://bit.ly/minnesotaimpact1 http://bit.ly/minnesotaimpact2

7) $30.40/Day Mean Trail User Expenditure on 6 Illinois Trails-
http://trailsforillinois.tumblr.com/MTC-Download

8) $40.6 Million Gross Revenue and $98/day Spending- Great Allegheny Passage-
http://bit.ly/gaptrail

9) 67 Daily Website Hits on Maine’s Bike Book Page-
http://www.exploremaine.org/bike/

10) Study outlining the impact of Active Transportation and Recreation in NJ-
http://njbikeped.org/portfolio/economic/
Bicycle Tourism Resources
Full transcript