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INTO THE SAILS

Travel marketing & PR in Benelux
by

Liesbeth Balthazar

on 20 May 2016

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Transcript of INTO THE SAILS

INTO THE SAILS
Catch the trade winds into your sails
Towards a local marketing plan
From your global marketing strategy
Liesbeth Balthazar
Local media
Demand
MARKETING - PR - TRADE
Take a local approach!
Local customer
Dedication
Belong to target group
Local networks
Market insights
Impact
Focus
Monitoring
Market situation
Awareness
Who are your customers?
What do you offer your customers?
What is your customer value proposition?
Act
Convert
Engage
T A I L O R - M A D E
Press releases
Visibility in online sales channels (positioning & bannering)
Act
Convert
Engage
BENELUX
SEO
Advertising
Blogs
Trade press pub
Visits travelagencies
POS
SELECTION OF TARGETS & MEDIA
B2C-B2B, Individuals-Groups-MICE, combined online & offline
Lifestyle mags & fairs
Co-branding
Newsletter
Reports
Distribution &
Sales channels
Representation trade fairs & events
Partnerships
Press event
Public event
B2B event
Press trip
B2B fam trip
Game or contest
B2B online platform
Customer online platform
Newsletter subscription
Customer
media trip
Co-branding with sales channels
Visibility in offline sales channels (positioning & flyers)
B2B incentivation
Creation of sense of urgency
Engaging social media & blog
Use of testimonials
Recommendations
Random acts of kindness
Go viral
Reach
CATCH THE TRADE WINDS
INTO YOUR SAILS
Accessing a local market gets profitable and effective with the use of local market experience. A customized marketing strategy ensures that your product receives maximum visibility in the local market.
“As a trade marketeer, I simplify your mission to commercialize your product in the Benelux markets with the necessary focus and the expected impact.”

“As a business developer, I help you develop your product or brand with a clear view on the prospective customer and the market potential."
Reach
Please contact Liesbeth Balthazar, owner :

liesbeth.balthazar@intothesails.com

+32 497 74 89 86

www.intothesails.com

INTO THE SAILS
How about YOU?

20 years of tourism experience
Thomas Cook - Brand Manager of premium brand PEGASE
Nov 2011 - Jun 2015

Thomas Cook - Product Manager Flight Holidays
Apr 2004 - Nov 2011

Thomas Cook - Quality Manager Citytrips & Car
Jun 1995 - Mar 2004

Master after Master: Corporate communication
Université de Paris IV - Sorbonne, France (Erasmus), 1995

Master: Roman Linguistics & Literature
University of Ghent, Belgium, 1994
CONTACT:
Liesbeth Balthazar
www.intothesails.com liesbeth.balthazar@intothesails.com
+32 497 748986
E-learning B2B
Full transcript