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The sound bite culture

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by

Adrian Evans

on 19 March 2013

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Transcript of The sound bite culture

The Sound Bite Culture
A brief excerpt from a text or performance (anything from a single word to a sentence or two) that is meant to capture the interest and attention of an audience. Definition "A 40-second soundbite in the 1960s was the average; now one lasts for 10 seconds."
(James B. Twitchell, Carnival Culture: The Trashing of Taste in America. Columbia University Pres, 1992) "A sound bite society is one that is flooded with images and slogans, bits of information and abbreviated or symbolic messages--a culture of instant but shallow communication. It is not just a culture of gratification and consumption, but one of immediacy and superficiality, in which the very notion of 'news' erodes in a tide of formulaic mass entertainment. It is a society anesthetized to violence, one that is cynical but uncritical, and indifferent to, if not contemptuous of, the more complex human tasks of cooperation, conceptualization, and serious discourse. . . .

"The sound bite culture . . . focuses on the immediate and the obvious; the near-term, and the particular; on identity between appearance and reality; and on the self rather than larger communities. Above all, it is a society that thrives on simplicity and disdains complexity."
(Jeffrey Scheuer, The Sound Bite Society: How Television Helps the Right and Hurts the Left. Routledge, 2001) “Bible reading has become the religious equivalent of sound-bite journalism. When people read from the Bible they typically open it, read a brief passage without much regard for the context, and consider the primary thought or feeling that the passage provided. If they are comfortable with it, they accept it; otherwise, they deem it interesting but irrelevant to their life, and move on. There is shockingly little growth evident in people’s understanding of the fundamental themes of the scriptures and amazingly little interest in deepening their knowledge and application of biblical principles." (BARMA) How Has this affected the way we read scripture? The impact on society...
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