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Marketing & Retailing

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by

Jon Kitto

on 8 September 2016

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Transcript of Marketing & Retailing

Introduction to Marketing
- Jon Kitto

Definitions

“The management process responsible for identifying anticipating and satisfying customers’ needs profitably.”
- CIM

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives.”
- American Marketing Association

Includes: “Facilitating a mutually beneficial exchange of value between sellers and customers - repeatedly.”
- Jon Kitto

Full transcript