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Use This One - Research and Data Analysis
Transcript of Use This One - Research and Data Analysis
Katie Bowe, Jung Kim, Marian Fuentes, and Michael Goyanes
What is Data Analysis?
The process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.
How does your sociology degree relate to a data analyst?
"Sociologists investigate the structure of groups, organizations, and societies, and how people interact within these contexts" (The American Sociological Association)
Use statistical databases to interpret and translate numbers
Creating an interface between variables and people in order to learn and predict social behavior
Aspects of Research and Data Analysis
Attention to Detail
Private vs Public Sectors
Types of Research
Data Analyst Job Duties
Operations Research Analysis
What They Do
Involved in all aspects of corporation organization and management
Hired to identify problems and/or areas in need of improvement
Create and present multiple solutions using data collection and statistical software
Determine and recommend the most effective and cost efficient solution
Follows through with the implementation of solution
Summary of Duties:
Identify business problems and collect and organize data
Examine relevant information and determine the best analysis methods
Develop practical solutions by using statistical analysis and analyzing information
Present findings through memos and reports to managers and corporate officials
What they do?
Conduct background research on survey topics
Plan and design surveys and determine appropriate survey methods
Test surveys to make sure that people will understand the questions
Coordinate the work of survey interviewers and data collectors
Account for and solve problems caused by non-respondents or other sampling issues
Analyze data using statistical software and techniques
Summarize survey data using tables, graphs, and fact sheets
Evaluate surveys, methods, and performance to improve future surveys
Market Research Analyst
They Study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Job Title: Statistician
Federal Government Position
Society for Nonprofit Organizations
To “provide nonprofit executives, fundraisers, volunteers, board members, consultants, and other professionals with the resources and information needed to work effectively towards accomplishing your mission.”
Professional Association: National Science Foundation
National Analysts Worldwide Research Consulting
Research for Action
Mission: seek "to use research as the basis for the improvement of educational opportunities and outcomes for traditionally underserved students"
Inform policy and practice
Provoke public dialogue
Medical Data Analytics
Thank you for watching
"a field of inquiry aimed at advancing knowledge of education and learning processes and development of the tools and methods necessary to support this endeavor" (American Educational Research Association)
formal and informal process of education
learning processes throughout entire life cycle
unifying purpose is "to build cumulative and sound knowledge about human and social process of fundamental significance to individuals, to groups, and to the larger society" (AERA)
Topics of Education Research
Community College Transfers
Shyness in English Language Learners
Two functions or methods that are typically used: Identifying and Analyzing
“identifies key characteristics and attributes of a product or service through individual interviews or group discussions” (MRA)
“analyzes these attributes by statistical analysis of answers given in a structured set of questions such as a survey or questionnaire” (MRA)
Not limited to manufacturers of consumer and industrial goods and the media
Usually market research is executed when companies, businesses, etc are interested in what needs to be changed and/or improved to meet the wants and needs of their target group
Examples of Market Research
Youth and Mobile Video
Demographics of Consumer Food Spending 2013
Tobacco Retailing: Market Snapshot to 2017
Ronald R. Powell definition: “a type of study that uses standard social research methods for evaluative purposes, as a specific research methodology, and as an assessment process that employs special techniques unique to the evaluation of social programs”
Reasons for conducting evaluation research:
Account for how organizations use their limited resources
Enhance organizations' visibility
Support planning activities
Formative and Summative Evaluation
Formative: “strengthen and improve the object being evaluated”
Temple University Wellness Resource Center
Summative: “examine the effects or outcomes of the object”
High-Risk Drinking in College Research by the National Institute on Alcohol Abuse and Alcoholism
Qualifications for Research and Data Analysis Positions
Duties of a Market Research Analyst
Monitor and forecast marketing and sales trends
Measure the effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Gather data about consumers, competitors, and market conditions
Analyze data using statistical software
Convert complex data and findings into understandable tables, graphs, and written reports
Prepare reports and present results to clients and management
How to become a Market Researcher
Bachelor’s degree in market research or a related field
statistics, math, and computer science
business administration, the social sciences, or communications.
statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics, psychology, and sociology, are also important
National Analysts Worldwide Focus
Problems of strategic importance, organizational sensitivity and marketing challenge.
Issues demanding deft research conceptualization and skilled, careful implementation
Assignments requiring a firm grasp of market history and emerging dynamics
Problems that outstrip traditional research techniques or involve new market paradigms
Research in support of litigation and regulatory compliance, including REMS program assessments for FDA
Management of Companies and Enterprises
Finance and Insurance
Computer Systems Design
Often hired through private consulting firms
Work in both offices and out in the field doing research, full-time
Great pressure to meet deadlines
Strong collaboration effort - working on teams comprised of members from various disciplines
How to Become an Operations Research Analyst
Entry Level: Bachelor’s Degree
Preferred Degree: Engineering, Computer Science, Mathematics, Physics
However, when considering the “important qualities and skills”, it appears that many degrees can be advantageous for an Operations Research position, including Sociology
Skills: analytical, communication, critical-thinking, ingenuity, interpersonal, math, problem-solving, and writing
Master’s and/or Ph.D in operations research or management science is recommended for advancement in the field
Pay and Job Outlook
Lowest 10%: $40,550
Top 10%: $129,490
Manufacturing Industry → Highest Median: $79,630
State and Local Government → Lowest Median: $56,670
27% Job Growth, 2012-2022 (faster than average growth)
Demand for greater efficiency and cost savings
Faster data collection demands a quick turn around time for information
$29/year to $150/year
Subscription to Nonprofit World Magazine
Consists of advice and case studies focusing on board development, fundraising, law, management, and much more, for nonprofit board member, staff, and volunteers
GrantStation Membership and GrantStation Insider
Members Only Library
Provides job listings related to nonprofit careers across the United States
Courses include: Marketing, Strategic Alliances, and Strategic Planning
Online and phone trainings related to current topics affecting nonprofits
Current webinars include:
“Welcome, Adapt or Avoid? Responding to Trends in Volunteerism”
“Pursuing Sustainability: Understanding and Strengthening Your Organization's Business Model”
“Diversity and Inclusion - Why Now?”
“Generations: The Challenge of a Lifetime for Your Nonprofit"
Courses focused on nonprofit management and organization
Important Qualities of a Market Researcher Analyst
Market research analysts must be able to understand large amounts of data and information.
Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Market research analysts must assess all available information to determine what marketing strategy would work best for a company.
Market research analysts must be detail oriented because they often do precise data analysis.
Market Research Analysts
Entry Level Education: Bachelor’s Degree
2012 Median Pay:
Number of Job in 2012: 415,700
Job Outlook 2012-2022: 32% (Much faster than average)
Mission: A unique hybrid consultancy that integrates sophisticated market research methods with specialized industry expertise to guide important business decisions.
National Analysts Worldwide Services
Customer Relationship Management
Market Opportunity Assessment
Positioning & Communications Strategy
National Analysts Worldwide Industries
Building & Industrial Systems
Nascence Bio-Innovation Group
Medical Device Services
Residential Lifestyles and Technology
Home security and Automation
Pick out data through advanced computerized models
Remove incorrect data
Perform initial analysis to assess the quality of the data
Perform further analysis to determine the meaning of the data
Perform final analysis to provide additional data screening
Conclude data patterns from computer model
Prepare reports based on analysis and present to management
Who Hires Data Analysts
Oil, gas and mining companies
Hospitals and health care organizations
Colleges and universities
Federal, provincial/state and municipal government departments
Insurance, finance and banking organizations
Management consulting companies
Data Analyst Salary Level
Data Analyst Salary Canada:
According to Service Canada, the average salary level of workers in the Information Systems Analysts and Consultants occupational group is $63,981 per year.
Data Analyst Salary United States:
According to the United States Bureau of Labor Statistics, the median salary level of Operations Research Analysts is $72,100 per year.
Skills Needed to become a Data Analyst
• Enjoy working with numbers, data and statistics
• Excellent communication and presentation skills
• Skilled in data visualization and reporting software
• Proficiency with SQL (structured query language) programming
• Proficiency with Microsoft Excel
• Coding and programming abilities
• Enjoy exploring stories and explanations that data may reveal
• Enjoy providing recommendations to decision makers
• Do not require a lot of social interaction during the day
• Have an analytical mind and enjoy problem solving
Careers Related To Data Analyst
Marketing Research Analyst
What is the difference
Differences : Government
Basics skills: Accounting, Gathering information, Meeting deadlines, effective communicating, and analyzing data.
Foreign Policy Analyst
Anti-terrorism Policy Analyst
Health Policy Analyst
Public Safety Policy Analyst
Higher Education Policy Analyst
Salary in Public and Private
In 2012 federal civilian workers had an average wage of $81,704
the average wage of the nation's 104 million private-sector workers was $54,995.
Survey researchers held about 18,000 jobs in 2012
How to become a survey researcher
Licenses, Certifications, and Registrations
Scientific research and development services: $60,260
Educational services; state, local, and private: 56,540
Religious, grant making, civic, professional,and similar organizations: 48,840
Management, scientific, and technical consulting services: 36,640
Other professional, scientific, and technical services: 35,150
Abt’s mission is to improve the quality of life and economic well-being of people worldwide.
Environment, Resources, and Climate Change
Food security and Agriculture
housing and Communities
Workforce, income, and food security
Become a member - apply to Abt Association
Companies That Hire Data Analysts
Core Research Areas
Strategies for Improving Schools
Building Literacies in and outside of Schools
Community and Youth Organizing
Teacher Quality, Effectivesness, and Capacity
College Access and Success
District, State and Federal Policy Research
RFA's work in Philadelphia
21st Century Community Learning
Federally funded after school initiative
Funding for after school programs for high poverty, low performing schools
Congresso's Exito Project
After school program
"Training for Success"
City Year Greater Philadelphia
Help students reach 10th grade on track --> 10th grade turning point
Philadelphia's Accelerated High Schools
Serve over-age, under-credited students
Students between 16-21 who have earned less than 8 high school credits --> 7 credits typically equals one year
conclusions based on reason.
All humans are mortal.
We are all humans.
Therefore, we are all mortal.
This type of reasoning is also generally associated with Quantitative Data Analysis.
Mathematical models, theories, and hypothesis are used to explain sociological phenomena.
Collecting quantifiable data or using a set of previously collected quantifiable data is essential to the process.
At this point we are all familiar with Quantitative Data Analysis through 'Research Methods & Designs' and especially those of you who took 'Quantitative Methods' last semester.
When only one variable is present
This can be useful in certain situations. For example, pain management in a hospital emergency room. Patients are asked to rate their pain on a scale from 1 -10. A frequency table can then be created to keep track of how many patients indicate higher levels of pain. Treatment and resources can be allocated sequentially from most severe to least severe
When more than one variable is present
Useful when there is more than one variable present or for when complex deductions are required. Multivariate statistics is incredibly useful for things like determining probability. Think of a card game like Poker or Blackjack.
Making conclusions that are
based on the available evidence.
This is actually more common than some people might realize. Whenever there is a lack of absolute certainty, inductive reasoning is used to determine what is likely the most probable.
Qualitative Methods use Inductive Reasoning to solve problems or answer questions.
Again, we are familiar with a lot of these methods through our classes here and especially those of us taking 'Qualitative' this semester.
Different Qualitative Methods
Photography, film, other art forms, etc.
Any time we use data to come to some kind of conclusion we are using our degree.
Any time we develop strategies to acquire data we are using our degree.
The coursework required of Sociology majors puts us in a unique position to excel at various data analysis and or research based positions because we are already familiar with both Quantitative and Qualitative research methods.
Our Liberal Arts background also ensures that we are generally well-rounded in various academic disciplines.
Data sets can often be incredibly large and it becomes necessary to work with others towards a common goal. It may also be necessary to have input from those with varied expertise.
Collaborations are formed through networking. Due to a high demand of resources, especially time, it may be necessary to work with others to complete a goal. Building and maintaining relationships with other researchers is important.
Customer Service Orientation
Working with and/or for other people is part of being a researcher or data analyst. Strong verbal and written communication skills are essential.
Balancing Multiple Projects
Organization! Keeping track of a single project is hard enough but there are many times that you will be asked to handle more than one thing at a time. Time management and realistic goal setting skills are required. The ability to manage the expectations of employers and clients will also be incredibly helpful.
Market Research Society
What is The Market Research Society?
The Market Research Society (MRS) is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.
The quality standards, suitability and sustainability of evidence is important because evidence matters to decision makers.
MRS is dedicated to the support, promotion and enrichment of the research and business world.
With members in more than 60 countries, MRS is the world’s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
About Market Research Society
Better evidence, better decisions
Research evidence helps business leaders and policy makers make better decisions. More profitable decisions. More informed decisions.
Our members have commissioned and provided evidence that has helped to win elections, launch global brands and understand profound trends in society. Our members generate progress.
Evidence helps to build strategy and reduce risk. It is a support and an inspiration. It is the critical element in every decision makers’ toolkit.
Quality and Standards of Market Research Society
At MRS we are dedicated to helping our members innovate, create sharp intelligence, insightful advice and rigorous data. These are the building blocks of effective evidence generation.
- We safeguard the generation of trusted evidence with the most respected and recognized Code of Conduct.
- We inspire research professionals with powerfully inspiring events and conferences.
- We sharpen the skills and boost credibility through comprehensive professional development programmes. Our market leading intelligence helps to share the latest techniques for effective evidence generation.
- We bring the research and business world together to celebrate and reward the power of evidence.
- We exist to encourage and promote research as a force for democracy, commerce and society.
Our members are changing the world with evidence that spurs progress. Our members matter. Evidence Matters.
Why Join Market Research Society?
MRS membership is made up of the best and brightest individuals across the research, insight, analytics and marketing sciences sector.
It opens your world giving access to a range of intelligence, network and learning opportunities, enabling you to take charge of your career. It's a mark of professional commitment and excellence.
Membership of the MRS also offers access to the only dedicated Continuous Professional Development (CPD) programme for the sector. CPD allows individual to track, measure, plan and enhance their career.
MRS is as vibrant and diverse as the sector it serves. Our membership is made up of researchers, planners, analysts, creatives, marketers, business owners, academics and consultants. As MRS members they are united in abiding by the highest standards and creating the most effective impact.
Whatever your level of experience, sector or discipline, MRS membership guarantees you a respected profile among colleagues, clients and employers.
With simple routes to join and upgrade, MRS membership has never been so accessible and rewarding.
Recognition & Eligibility:
•Use the MRS designation. It’s a clear sign that you abide by the MRS Code of Conduct and maintain the highest professional standards.
•Eligible to serve on the Market Research Standards Board (dependent on membership grade).
•Eligible to vote in Main Board Elections and at AGM
•Eligible to stand for election to MRS Main Board and MRS Chairman (dependent on membership grade).
•Eligibility to enter your organization into the Research Buyer's Guide.
•Eligibility to enter your organization into the Company Partner Service (dependent on membership grade).
•Discount on entry to MRS Awards
Professional Development & Advisory Services:
•Free registration for the MRS CPD programme. Click here to find out more.
•Free professional standards updates on best practice in research, insight, analytics and marketing science.
•Free access to the Codeline advisory service on best practice and on legislation affecting research, insight, analytics and marketing science.
•Discount on MRS training courses, delivered face to face and online.
•MRS membership discount of 20% for Marketing & Management Courses provided by London School of Business & Finance.
•Exclusive discounts to a range of insurance and financial services products available via a scheme administered by Lark Insurance.
Publications & Online Resources:
•Free subscription to Impact a quarterly magazine.
•Free subscription to the International Journal of Market Research - 6 issues per year (for Certified and Fellow Members only) or a discounted subscription (for Members).
•Free copy of the Research Buyers’ Guide.
•Free digital copy of MRS News.
•Free and full access to the Members Area within the MRS website.
•Discount on annual subscription to WARC.com database
•Free access to the MRS literature sourcing service.
•Exclusive 25% discount on a range of market leading publications by Kogan Page.
Department of Commerce, Bureau of the Census
$62,467.00 to $97,333.00 / Per Year depending on
level, either General Schedule (GS) 11 or 12.
Promotion Potential: 12
Identifies the highest grade to which you could be promoted.
For jobs with promotion potential, promotions may occur after you have:
worked at the lower grade level for at least one year;
performed at an acceptable level of competence;
and demonstrated your ability to perform work at the next higher grade level.
For example, a position advertised at the GS-11 level with promotion potential to the GS-13 level means that you would be eligible for promotion to the GS-12 level at the end of your first year of employment. Once promoted to the GS-12 level, you would be eligible for promotion to the GS-13 level at the end of a year.
Description of a "Statistician"
for the Census Bureau
Job Summary: The Census Bureau produces quality data that help Americans better understand our country - its population, resources, economy, society and culture. We offer competitive salaries, flexible hours and work arrangements, developmental opportunities, recognition, a variety of benefits and health insurance plans, and a host of other employment incentives. If working in an environment that values your individuality and diversity and allows you to innovate, engage in problem solving, and achieve your professional goals appeals to you, then the Census Bureau is the place for you. Come join the Census Team and be responsible for contributing to the fabric of our nation - where everyone counts
The selectee will serve as a Statistician, GS-1530-11/12. Job duties will include:
initiate investigations based on observations in program assignment areas;
select and modify statistical techniques and methods to produce accurate and timely data;
analyze findings, evaluate statistical limitations of data, and specifies the range of logical possible explanations;
prepare documentation of procedures, findings, and problems encountered with recommendations;
plan procedures for collecting and tabulating data, recommends new or improved methods and present findings;
other duties as assigned
Resume and supporting documents
Registration for Selective Service (Currently only for males)
All males have to register upon turning 18 years old unless exempt.
Basic Education Requirements for Statistician
A. You have a bachelor’s or higher degree; AND
B. You have 15 semester hours in statistics (or in mathematics and statistics, provided at least
6 semester hours were in statistics). Courses may be credited as statistical provided the course content is at least 50 percent statistical methods; AND
C. You have 9 additional semester hours in one or more of the following: physical or biological
sciences, medicine, education, or engineering;
or in the social sciences
including demography, history, economics, social welfare, geography, international relations, social or cultural anthropology, health sociology, political science, public administration, psychology, etc.; OR
D. You do not have a bachelor’s or higher degree but do meet the course work requirements
specified in “B” and “C” above, and also have additional experience or education. Your experience includes a full range of professional statistical work such as (a) sampling, (b) collecting, computing and analyzing statistical data; and (c) applying known statistical techniques such as measurement of central tendency, dispersion, skewness, sampling error, simple and multiple correlation, analysis of variance, and tests of significance. Your combination of education and experience must total at least four years.
Even more Educational Requirements!
In addition to the basic requirements for all applicants described above, applicants applying for the GS-11 grade level must meet one of the following requirements (education can be obtained with 9 months):
A. You have Ph.D. or equivalent doctoral degree, or you have three years of progressively higher level graduate education
leading to a Ph.D.; OR
B. You have had at least one year of professional work experience, equivalent to the GS-09 grade level in the Federal
Service, where your analytical approaches and results were very generally reviewed for technical and professional adequacy. Your assignments required that you select and adapt standard statistical techniques from text books, handbooks, or other professional literature for a variety of problems when related precedents were available. Your assignments included work in all of the following areas: 1) designing and developing specifications for data collection and data processing requirements, operating procedures, training materials, and operational schedules for statistical studies and surveys; 2) selecting and applying advanced statistical analysis to socio/economic or demographic data, and developing professional papers or reports on such data; or you have had at least one year of experience supervising field data collection activities in large scale statistical surveys or studies; OR
C. You have a combination of graduate education described in “A” and experience described in “B” that when combined
meets 100% of the qualifications requirements of this position. To calculate your percentage of graduate education, divide the number of graduate semester hours by 18. To determine your percentage of qualifying experience, divide your total number of months of qualifying experience, as described in “B” above, by 12. The two percentages must total at least 100% for you to qualify under the combination of education and experience.
HOW YOU WILL BE EVALUATED:
Once the hiring agency submits a request to fill a position, you will be placed in one of three pre-defined quality categories. The three categories are:
Gold - Applicants possessing a background that demonstrates a superior level of possession of all evaluation criteria.
Silver - Applicants possessing a background that demonstrates a satisfactory level of possession of the evaluation criteria.
Bronze - Applicants possessing the specialized experience described above.
The Evaluation Process
The Census Bureau offers competitive pay, flexible work schedules, rapid promotion potential, a Thrift Savings Plan (401(k) equivalent program), and subsidized health coverage and life insurance.
Employees receive 100 percent tuition reimbursement for job-related coursework and receive mass transit subsidies.
13 vacation days per year (increases over time)
13 sick leave days per year
10 paid holidays
Alternate Work Schedule (AWS), which allows employees to work eight 9 hour days, one 8 hour day, and get one day off every other week
4/10 schedule, which allows employees to work four 10 hour days and get one day off every week.
To apply for this position, you must provide a complete Application Package which includes:
A complete Assessment Questionnaire
Other supporting documents:
College transcripts (unofficial transcripts are acceptable)
The National Science Foundation (NSF) is an independent federal agency created by Congress in 1950. The home office is located in Arlington, VA.
Mission Statement: “to promote the progress of science; ti advance the national health, prosperity, and welfare; to secure the national defense…”
Particular interest is paid to the American education system (K-12). There is a strong push to improve international standing with regard to math and science.
Annual budget of $7.2 billion
The U.S. GDP is about $16.8 trillion but $7.2 billion is pretty good
Responsible for about 24% of all federally supported research conducted by America’s colleges and universities.
National Science Foundation (NSF)
Examples of Funded Research Proposals
Research Proposals are made to NSF through the “FastLane” link
The FastLane site is also used to keep track of your proposal and its’ approval/funding status. Any other additional information regarding awards can be found here as well.
Deadlines and Target Date information can also be found or updated here.
Social Research Examples
Youth Violence - Possible areas of study:
Exposure to Media Violence
Social Rejection and Peer Hierarchies
Online Data Mining (Facebook, Google+, etc.)
Another Research Example
Research on the Civil Justice System
Individual decisions to engage legal institutions and assistance, and the institutional, cultural, social and economic factors that shape those decisions
Mediating institutions that define, mobilize or manage legal claims, and the differences they make in process and outcomes
The process and outcomes of decision-making in courts, both trial and appellate
NSF Organization Structure
Office of the Director oversees all operations
Director and Deputy Director
There are a total of 9 separate areas of research
Biological Sciences (BIO)
Computer & Information Science & Engineering (CISE)
Education & Human Resources (HER)
Mathematical & Physical Sciences (MPS)
Social, Behavioral, & Economic Sciences (SBE)
Budget, Finance, & Award Management (BFA)
Information & Resource Management (OIRM)
How to Work for the NSF
Similar to the other government agencies that we’ve been talking about. The application process is managed by USAJOBS.
Internal job offerings in the various 9 departments
“Dear Colleague” Letters
These are requests/solicitations from the NSF seeking research proposals on the a particular topic. You can make research proposals based on these requests in the hopes of achieving funds to conduct research.
Programs for Recent Graduates!
The NSF’s “Pathway Program” is open to all graduate levels (Associates, Bachelors, Masters, Doctorates, Vocational, etc.)
Applicants must have completed their last year of education no more than 2 years prior to applying (military service members may be eligible to have this requirement waived).
In 2010, President Obama signed an executive order making it possible for current graduate students to apply before degree completion.
Applied Medical Data Analytics
Subsidy of Abt Association
Abt SRBI was founded in 1981 as Schulman, Ronca & Bucuvalas, Inc. (SRBI) to combine high-quality analytic capabilities with in-house control of research implementation.
to improve the quality of life and economic well-being of people worldwide through rigorous and thoughtful research
Energy Financial and Insurance Services Health
International Military and Veterans Social and Public Policy
Public Opinion Research Election and Public Affairs Housing and Labor Policy
Transportation, Recreation, Planning and Preservation Immigration