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Typography Vocab

Typography Vocabulary for Graphic Design.
by

Kevin Strebel

on 28 September 2012

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Transcript of Typography Vocab

Mrs. Garrett 7th period Typography Vocab A part of a letter that extends below the level of its base of a letter (as in g and p). Descender A slight projection finishing off a stroke of a letter, as in T contrasted with &ssT. Serif The area of typeface anatomy that is entirely or
partially enclosed by a letter form or a symbol Counter the baseline is the line upon which most letters "sit" and below which descenders extend. Baseline In typography, cap height refers to the height of
a capital letter above the baseline for a particular typeface. Cap Height In typography, the x-height or corpus size refers to
the distance between the baseline and the mean line in a typeface. X height A style of type without serifs. Sans Serif Modern Typography was a reaction against the perceived
decadence of typography and design of the late 19th century. Modern In typography, a slab serif (also called mechanistic, square serif or Egyptian)
typeface is a type of serif typeface characterized by thick, block-like serifs. Slab Serif Black letter, also known as Gothic script or Gothic minuscule, was a script used
throughout Western Europe from approximately 1150 to well into the 17th century. Backletter Script typefaces are based upon the varied
and often fluid stroke created by handwriting. Script A typeface that has scrolls Decorative the distance between the baselines of successive lines of type. Leading In typography, letter-spacing, also called tracking,
refers to the amount of space between a group of
letters to affect density in a line or block of text. Tracking the process of adjusting the spacing between characters in
a proportional font, usually to achieve a visually pleasing result. Kerning A pica is a typographic unit of measure corresponding to 1/72nd
of its respective foot, and therefore to 1/6th of an inch.
The pica contains 12 point units of measure. Pica the smallest unit of measure, being a subdivision of the larger pica. Point gaps in typesetting, which appear to run
through a paragraph of text, due to a coincidental alignment of spaces. Rivers In other languages that read text right-to-left, such
as Arabic and Hebrew, text is commonly aligned ‘flush right’. Flush Right In English and most European languages where words are read
left-to-right, text is often aligned ‘flush left’,
meaning that the text of a paragraph is aligned on the
left-hand side with the right-hand side ragged. Flush Left A common type of text alignment in print media is ‘justification’,
where the spaces between words, and, to a lesser extent,
between glyphs or letters, are stretched or compressed to align both
the left and right ends of each line of text. Justified Text can also be ‘centered’, or symmetrically aligned
along an axis in the middle of a column. Centered In typesetting and page layout, alignment or range, is the
setting of text flow or image placement relative to a page,
column (measure), table cell or tab. The type alignment setting
is sometimes referred to as text alignment, text justification or type justification. Rag The use of size, weight, placement, and spacing
to express the parts of a page or document
and their relative importance Hierarchy To set in opposition in order to show or emphasize differences Contrast To get wider, longer, or larger or to cause something to get wider Stretch Narrower version of a type font Condensed A set of characters that share common design features Typeface A font is traditionally defined as a quantity of sorts composing a complete character set single size Font
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