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Digital Communications Strategy

The vision and direction for Western Trust Corporate Digital Communications

Gail Sheen

on 23 October 2013

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Transcript of Digital Communications Strategy

Why the Trust needs a
digital communications
Digital Communications Strategy
iWest eBrief
Corporate Blog
Corporate Broadcasting
Corporate Broadcasting
Social Media
The face of communications is changing:
Matching channels to audiences
Sustainability and efficiency
Strategy Vision and Objectives:
Support staff
Communicate better with staff
Develop official public news channels
Communicate quicker and more directly
Internal Communications
External Communications
Corporate Blog
Public eBrief
Help staff in day-to-day tasks
Provide information in more accessible formats
Provide more focused and tailored communications
Make it easier to share important corporate messages
Give the Trust a distinct clear official voice
Communicate through the channels people want
Provide flexibility to communicate quickly
Full transcript