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Adidas Marketing Mix Analysis

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by

Gary Maurice

on 18 April 2013

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Transcript of Adidas Marketing Mix Analysis

Overview Marketing Mix (4P) Three Level Of Product The End Adidas is a German manufacturer, A market of sport apparel and the athletic shoes. Product Price Thank you for your attention In 18 August 1949,Adidas is registered as a company, named after
its founder: 'Adi' from Adolf
and 'Das' from Dassler History Core Customers
Value Actual Product Augmented Product *What the buyers really buying? Core Customer Value Actual Product Augmented Product Packaging
Features
Quality Level
Brand Original x Jeremy Scott Place Promotion Product Adidas produced quality products to customers. Price Adidas adopt Skimming Pricing Strategy in contrast to its competitor. Place Channel Distribution Adidas has been selling in almost every nation of the world and they follows one level channel or an indirect channel to make their product reach out to the final consumer. The products are manufactured by the producer and it then reaches the retailer who in turn sells it to the final consumer. Promotion Sporting Outlets
Adidas outlets
Online Purchase Promotion Mix: Advertising (Mass Communication)
Sales promotion
Online promotion
Public Relation Celebrities Adidas use David Beckham
as their brand ambassador and many more celebrities in every region to promote their product Sales Promotion Public Relation Sponsorship Web page Event Reebok
TaylorMade-adidas Golf
Rockport
CCM-Hockey Subsidiary Brands Guarantee
Warranty
Customer Service
Accessibility
Complementary product •
Adidas•Footwear, apparel, and accessories such as bags and balls•
Reebok•Footwear, apparel and accessories•
Rockport•Outdoor Footwear ,dress,casual,appeal and accessories•
Taylor Made- Adidas Golf •Golf Equipment: metalwoods, irons putters, golf balls, footwear,apparel and accessorie
CCM-Hockey- Hockey apparel and Equipments Continuously Strengthen products
Innovation and design
Customer right Internal Marketing Performance, Passion, Integrity and Diversity
Compliance with the law and the legal system is the most important principle for Adidas group.
One of the greatest strengths of Adidas group is the diversity of its employees and business partners.
The Adidas group stands for Human Right. Content Page 1.Overview
2.History
3.Three level of product
Core customer value
Actual product
Augmented product
4.Internal Marketing
5. Marketing Mix
Product
Price
Place
Promotion Q & A Who am i? Gary Allan Maurice
First year in FOM
The only presenter in this group.
Yes. VS Online Promotion Running Shoes
Full transcript