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Transcript of Onward
Passion and laughter.
“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.” Onward is hope.
It’s bringing 10,000 employees to New Orleans to rebuild hurricane-ravaged neighborhoods because—contrary to what critics feared—the emotional capital the event built would be well worth the cost.
Onward How Starbucks fought for
its life without losing its soul. Product (RED) was introduced Howard Schultz “Large or small, our actions forge our futures, hopefully inspiring others along the way.” -Howard Schultz Onward is conscience.
It's refusing to cut health care for thousands of part-time baristas, despite pressure from outsiders who insist doing so would save the company.
Onward is innovation.
It's a journey that started 20 years ago in a northern California kitchen to develop a revolutionary product that most people insist will fail – and then successfully launching it.
Onward is courage.
It's admitting imperfection by closing thousands of Starbucks stores for an afternoon, at the cost of millions of dollars, to retrain baristas on the craft of pouring the perfect shot of espresso.
Onward is tough choices.
It's closing someone's favorite coffee shop forever, then asking talented people to leave the company, all with compassion and humanity.
Onward is responsibility.
It's a woman in the Starbucks corporate office in Seattle hearing about a coffee farmer in Rwanda who dreams of owning a cow so her children can have fresh milk – and granting that wish.
This is "Onward" Pain “There are moments in our lives
when we summon the courage to make choices
that go against reason, against common sense
and the wisec ounsel of people we trust.” 600 stores closed that were unsustainable Workers laid off for the first time. Decisions to strengthen the company? Howard Schultz: Leader? What do you think?