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Max Factor

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Sandra Marin

on 22 August 2013

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Transcript of Max Factor

Sandra Marín
Natalia Cortés
Juan David Valdivieso

Max Factor

Beauty Calibrator
-Helps customers recognize their need for
Max Factor’s products.

-Discover what was “wrong” and how
make-up corrects those flaws.

-People believed the accuracy of the device
and the measures.

Science and Make-Up Artistry Combination
Produces: make-up
Sells: A glamorous life
Oscar Award
Competitive Advantages

Key to Success
Make-Up For Artists
Glamorous but realistic look on screen
Any woman can be glamorous
given the right products and skills.

EXPERT PERSONALISED MAKEOVER: Modern technology to help you get the most from your make-up.

Everyone is unique and special
Transform ordinary people into movie stars
Any woman can be glamorous given the
right products and skills.

Max Factor Shares his artistry
Trend Predictions
Product Design

Identities and Different Roles
Full transcript