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Sony Blu-Ray

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Rahilah Alhabsyi

on 30 September 2014

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Transcript of Sony Blu-Ray

Sony Blu-Ray
Denise V
Rahilah A

design by Dóri Sirály for Prezi
A leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets

Japan based

Strong innovation leader
A disc designed to replace the DVD

HD Videos, Play station 3 video games, other data

Name derived from special laser-technique

Huge storage capacity thanks to innovative blue laser technique

SONY FACTS
.
DEVELOPMENT ANALYSIS
BLU-RAY
First battle - VHS and Betamax



Release of
Blu-Ray and HD DVD in 2000

Same laser technique, but different disc surfaces

Advantages and possible threats in key findings…

CASE STUDY BACKGROUND AND KEY FINDINGS
ADVANTAGES AND THREATS
FACTORS OF SUCCESS
ORGANIZATIONAL KNOWLEDGE
DESIGN & BRAND RECOGNITION DOMINANCE
Overall learning reflection
Licensing agreements essential aspect

Factors of success to be documented for future successes

Technological development transition – competition

Development analysis awareness

Importance of Organisational knowledge

Brand recognition advantages against others entering/already in the market



Strategic Alliances
DENISE V
DEFINITION
“An agreement for cooperation between 2 or more independent firms to work together towards a common goal while remaining apart and distinct” - The Business dictionary


ADDING VALUE
THINGS TO CONSIDER
TYPES OF ALLIANCES
TECHNOLOGICAL TRANSFER
RAHILAH A
DEFINITION
‘Process of transferring current technological advances and developing further through legal means into marketable goods/services’ – Business Dictionary, 2014

TRANSFER PROCESS
CHALLENGES AND LEARNING STAGES
ADOPTION PROCESS
references
Czaja, J, “Examples of Successful Strategic Alliances”, Chron, viewed 13 September 2014, http://smallbusiness.chron.com/examples-successful-strategic-alliances-13859.html

DRG Consulting, 2014, ‘Product and Market Opportunity Assessment, viewed 14 September 2014,< http://www.drg-consulting.com/Our-Expertise/Core-Offerings/Product-Market-Opportunity-Assessment>
 
Kotelnikov, V, “Why and How to build them”, Business eCoach, viewed 13 September 2014, http://www.1000ventures.com/business_guide/strategic_alliances_main.html

Unknown Author, “Definition of Strategic Alliance”, The Business Dictionary, viewed 13 September 2014, http://www.businessdictionary.com/definition/strategic-alliance.html

Unknown Author, “Definition of Technology Transfer”, The Business Dictionary, viewed 14 September 2014 <http://www.businessdictionary.com/definition/technology-transfer.html>
 
Trott, P, 2008 “Innovation Management and New Product Development”, Pearson, 4th Edition, Essex
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