Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Analysis of Cultural Web - A Case study of Starbucks

No description

Onyu Wong

on 12 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Analysis of Cultural Web - A Case study of Starbucks

1st Starbucks in 1971 (Seattle's historic Pike Place Market)
Mission: Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time
Romance of high seas and the seafaring tradition of early coffee traders
Howard Schultz
Starbucks chairman
brought Italian coffeehouse tradition to the US in 1983
1971 logo was a naked woman with brown background
1989 logo had woman more covered and green background
2011 Starbucks name removed from logo
Use beans as decoration tools in stores
Use of unbranded stores as laboratory for Starbucks stores
Market control to evaluate profits and losses (cash flow controls statements)
Clan control - make employees to meet performance standards
Bureaucratic control
Rituals and Routines
Bonus and team awards
a number of recognition rewards
allow the staff to celebrate in the success
e.g. daily awards, quarterly awards and yearly awards
Analysis of Cultural Web - A Case study of Starbucks
Everyone is responsible
Challenge company
Dignity & respect
Delivery of best quality
Annual meeting of shareholders (Structured Meetings)
Use Both:-
*Power Culture-Brand
*Bureau Structure-Standardization
strong culture
focus to quality
people orientation
attention to value towards customers (3rd place between home & office)
Organization control
Bureaucratic control
standardization / franchising

Full transcript