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Analysis of Cultural Web - A Case study of Starbucks

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by

Onyu Wong

on 12 March 2015

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Transcript of Analysis of Cultural Web - A Case study of Starbucks

Paradigm
Stories
1st Starbucks in 1971 (Seattle's historic Pike Place Market)
Mission: Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time
Romance of high seas and the seafaring tradition of early coffee traders
Howard Schultz
Starbucks chairman
brought Italian coffeehouse tradition to the US in 1983
Symbols
1971 logo was a naked woman with brown background
1989 logo had woman more covered and green background
2011 Starbucks name removed from logo
Use beans as decoration tools in stores
Control
Use of unbranded stores as laboratory for Starbucks stores
Market control to evaluate profits and losses (cash flow controls statements)
Clan control - make employees to meet performance standards
Bureaucratic control
Power
Rituals and Routines
Bonus and team awards
a number of recognition rewards
allow the staff to celebrate in the success
e.g. daily awards, quarterly awards and yearly awards
Analysis of Cultural Web - A Case study of Starbucks
Structure
Everyone is responsible
Challenge company
Dignity & respect
Delivery of best quality
Annual meeting of shareholders (Structured Meetings)
Use Both:-
*Power Culture-Brand
*Bureau Structure-Standardization
strong culture
focus to quality
people orientation
attention to value towards customers (3rd place between home & office)
Organization control
Bureaucratic control
standardization / franchising

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