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Directions Marketing

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by

James Carlson

on 14 November 2013

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Transcript of Directions Marketing

Directions Marketing
Who's here?
Bob
BizDev
Tanya
Tushaus
Jolene
Graphics
Sherry
Internet Marketing
Chip
Creative Dir
Jodi
Project Mgm
Lisa
Acct. Exec.
Keith
Strategy/Research
Kris
Queen Bee
James
Kevin
Tushaus
What do we give the client?
Powerpoints
Excel reports - measurables
Estimates
Invoices
Video / images
Graphic Art Files / Assets
URLs
Text / copy
Prints
PDFs
Creative
Comps / mockups of packages / containers
Business
Inbound Marketing
Website
LinkedIn
Facebook
Twitter
Online forums
Construction
BRAND FOUNDATION
Strategic Planning and development
Internet Marketing
Brand Communications
Public Relations
Packaging
Social Media
The "What"
The "Why"
Growth
Twitter - contest truck - sms short code
Our Proposal
The Relationship
Sell
Work
Collaborate
Create

The value of your relationship with the customer
The value of the assets you make
What do we need to blow up?
Collaboration methods in our team prior to meetings with customers
How we deliver the creative work to the customer
When we review creative work with customer
How we deliver proposals
How we review results with customer
This is not about technology
7 words max per slide
no bullet points allowed ever again, ever, ever
Full transcript