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Web Marketing Strategies and Tools (UA&P)
Transcript of Web Marketing Strategies and Tools (UA&P)
marketing is done in the web. We'll market real businesses.
And learn from these campaigns. paying particular attention to the customer and the goals of the website. We'll understand how search engines work and what this means for your web marketing. We'll then learn about pay-per-click ads (like this one) by running ads both in Google and Yahoo. We'll learn how to tease out the meaning from web analytics,
and its implications to the business we are marketing. How do we select the most cost-effective web marketing option? We'll learn how to compute for cost of web marketing in terms of business goals. And compare our options, apples-to-apples. By the end of the course, we will have created a web marketing plan for a real business based on tried and tested strategies. Some rights reserved.
creative commons - attribution Image credits:
Folder: Media Design (Ben Fleming) http://www.iconarchive.com/show/hydropro-v2-icons-by-media-design/Folder-Documents-icon.html
Evolution of man : http://www.infoplease.com/ipa/A0932663.html
Gears: Bittbox.com http://www.bittbox.com/freebies/random-free-vectors-part-10 We will experiment with several image ads in the Google content network, and see what works for the product or service we are marketing. We will also do similar experiments in Facebook. Using established and emerging media appropriate for the business. First, we will learn how to analyze businesses We shall then design and implement websites based on that understanding. We'll then test different versions of our webpages, and measure the results to find out what is the optimal design.