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hyper island learnings

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by

Gloria Wong

on 1 April 2014

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Transcript of hyper island learnings

hyper island learnings
Content
+ Think of your users:
tell them what they can get, not what they should do

+ Tell stories by illustrating the need & the action taken

Virality is hard work: it requires developing stories from the story.
Analyzing Data
Begin by
asking questions
, then using
data
to answer it
Create tangible social metrics
Compare where we stand against our competitors
Analyze data to improve the user experience
Search & Privacy
Your user behavior is tracked.
It affects the ads you see and the search results you get.
GHOSTERY
Duck Duck Go
Building a base of donors
ONE-TIME DONORS
Provide useful content
With useful content that's searchable, there can be a call to action to donate
REGULAR DONORS
Tell the stories of our donors, not just constituents
Why they give could be an encouragement to others
Build a community with our 1%

Community
INTERNAL:
WITHIN OUR TEAM
GROUPWORK MODEL
Situation-based Leadership
Conversion Model
Collaborations
+ Create a framework for discussion
Collectively decide on
helpful
and
harmful
behaviours

+ Agree to provide constructive feedback
"Yes, and..."
Building upon other people's ideas to improve them, not gun them down
Dependency & Inclusion
Counter-dependency & fight
Trust & Structure
Performance & Productivity
Developed by Susan Wheeler
This is where 70% of groups get stuck...
C
onversion
M
otivation
+
V
alue
P
roposition
+ [
I
ncentive
-
F
riction]
-
A
nxiety
CONVERSION
Motivation
Value Proposition
[Incentive - Friction]
Anxiety
Remembering the 1-9-90 rule
Answer questions & be helpful.
Listen to what's going on, and respond by showing what we are doing about it
Focus Friends
To-Do:
UTM codes
Social monitoring
Website evaluation via free tools
To-Do:
Create a G+ page to add info into knowledge graphs
Have meta tags & keywords so our web info is searchable
Full transcript