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hyper island learnings
Transcript of hyper island learnings
+ Think of your users:
tell them what they can get, not what they should do
+ Tell stories by illustrating the need & the action taken
Virality is hard work: it requires developing stories from the story.
, then using
to answer it
Create tangible social metrics
Compare where we stand against our competitors
Analyze data to improve the user experience
Search & Privacy
Your user behavior is tracked.
It affects the ads you see and the search results you get.
Duck Duck Go
Building a base of donors
Provide useful content
With useful content that's searchable, there can be a call to action to donate
Tell the stories of our donors, not just constituents
Why they give could be an encouragement to others
Build a community with our 1%
WITHIN OUR TEAM
+ Create a framework for discussion
Collectively decide on
+ Agree to provide constructive feedback
Building upon other people's ideas to improve them, not gun them down
Dependency & Inclusion
Counter-dependency & fight
Trust & Structure
Performance & Productivity
Developed by Susan Wheeler
This is where 70% of groups get stuck...
[Incentive - Friction]
Remembering the 1-9-90 rule
Answer questions & be helpful.
Listen to what's going on, and respond by showing what we are doing about it
Website evaluation via free tools
Create a G+ page to add info into knowledge graphs
Have meta tags & keywords so our web info is searchable