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Lux: Fashion Styling Company

Business Management Class

Katelyn Brehm

on 9 December 2012

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Transcript of Lux: Fashion Styling Company

Katelyn Brehm Lux:
Fashion Styling for the Elite Agenda Company Overview Vision Statement Mission Statement Strategic Plan Long and Short Term Goals Company History Lux is a company that provides its customers with full attention and tries to meet their every need. Lux strives to make sure that we are up to date with all the latest trends, so we can give our clients what they are looking for in a short amount of time. With our clients’ needs being the most important we need to be able to reach them no matter what, and Lux can do that through its many social media sites. Not only do we want to do the best for our clients, but we also like to keep our employees needs in mind as well, and make sure they are putting their best into the company for today and for the future. Lux believes that if you are wearing an outfit that you love, then you will be happier in life. Our vision for Lux as a company is to make sure that every celebrity is wearing the latest and hottest fashion that comes off the runway. We want to provide our employees and customers with everything it takes to keep them looking and being the best they can be. With our full service comfort, friendly staff and relaxing atmosphere, Lux is the place where our clients know they will be getting the full attention and satisfaction they want. Market Penetration Short-Term Goals Merchandise Assortment Mission Statement Vision Statement New Strategy Celebrity Spokesperson Long-term and Short-term Goals Works Cited Fashion styling company for the elite clients Includes celebrities and socialites Created in 2025 in Los Angeles CA by Katelyn Brehm Two locations available New York City and Los Angeles Dresses the hottest names in Hollywood and social circle Merchandise Assortment Fashion Styling

Hair and Make-up

Photo Studio

Design Studio * Hourly rates

* If contracted out rates depend on contract *Seeking increased market share for our present services through greater marketing efforts.

*Bettering our marketing and advertising Social Media * Running an Instagram, and Facebook campaign

* Allowing others to view our work on a Lux Pinterest page Bring in 8 new clients before the end of the year
Begins January and ends in December Run a Facebook and Instagram social media campaign Increase sales and clients while also keeping our name in the public Long-Term Goals Maintain in the "grow and build" stage Expand the company Open a location of Lux in Paris Celebrity
Spokesperson Blake Lively Appear in print advertisements Works Cited http://www.insidefacebook.com/wp-content/uploads/2012/04/instagram.png http://www.thecontrolcenter.com/wp-content/uploads/2012/06/facebook_logo.png https://twitter.com/images/resources/twitter-bird-light-bgs.png
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