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CS4253 Presentation

McGagh Communications
by

Chris Soh

on 16 April 2010

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Transcript of CS4253 Presentation

About McGagh Communications
Current Status
Recommendations and Solutions
Prototype
Process
Learning Points
Concluding the Project
Initial Contact Points of Contact
Preparation for Meeting
Introduction
Purpose
Role in this project McGagh Communications Local-based PR firm
Founded in late 2009
Specializes in media releases mainly for:
Information Technology
Trade
Business Current Status What McGagh Communications are facing now
Inefficient/manual data management
Contacts organization
Online presence with a Website
Having the business infrastructure such as Company identity with logo, motto, vision, etc.
Overall Aim Objectives To achieve easier facilitation and manageable system for business functions
To have Email Blasting
Better Contact Management Recommendations Contact Management
Organize contacts efficiently
Search functions
Web Content Management
Creates and Archive Media Content
Social Media, RSS Agenda Recommendations Digital content management for media releases
Dynamic content creation
Single platform
Transit the firm from traditional PR to digital PR
Usage of digital medium
Digital media content Prototype IS Consulting McGagh Communications Specifications Report Purpose of this report
Supports the prototype for full scale development
Allows better understanding for McGagh Communications

Contents in report includes:
Description of all functions and interfaces
Functional requirement checklist for web developers
Learning from other PR firms EastWest PR
Media relations PR and Digital communications agency
Based in Asia
B2B
Archived press release
RSS feed
Social Media
Case Studies
Rice Communications
Target customers from various industries such as telecommunications, mobile, commodities
Easy website navigation and Tagging function
Approach similar to EastWest PR
Process Wrong spelling for the client's name
Prototype development
Client and student
Standards of English Language
Working with the group Learning Points Overcoming difficulties
Revising of documents
Applying what we have learnt in lecture
Learning from our client In Summary, the team.. Identifies and Redefines the problems
Hopes to be able to enhance the smoothness and easiness of organizing data
Aims to broaden the knowledge and increases the awareness of our client Credits Taking this opportunity to sincerely thank
Ms Audrey McGagh for an opportunity and guidance
Prof Teo Hock Hai for support and advice
Team 14 for great effort and work done
NG CHUN YIN
CHEONG LIANSHENG DAMIEN
CHONG POH YEE
SEOW SZE WEN JESSLYN
SOH SHI QIN
LOH PING SHENG Team 14
Full transcript