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Copy of Online Shopping

COMM 200
by

Srn Kw

on 22 January 2014

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Transcript of Copy of Online Shopping

Concept

Team
Markets
Existing
New
Mission statement


•Ghalia Al Abdulghafour: CEO
2 years - Business Banking - NBK
•Saleh Al Gharabally: Marketing
2 years - Start-up real estate marketing agency
•Sara Al Sultan: Medical relations adviser
2 years - Ministry of Health
•Taiba Al Bahar Service Quality Manager
2 years - Service Quality - NBK
•Anoud Al Snafi : Financial Manager
5 years - Financial & Risk Management - NBK

Target market
Create a private online platform that links people with psychiatrists in the their respective comfort zone.
Kuwait population : 2.7 M

Competitors
Operations
Marketing plan
Risk and Reward
Financial plan
Financial plan
Financial plan
Risk : 15,400 KD investment


Reward : 4x value of equity in 3 years
3 year sales projection
Agenda
Potential reward
• Total population 2,700,000
• Target Population 1,800,000
• Statistical Population 486,000
– based on physiology today’s 2004 study
• Potential Profits 2,430,000
• Current therapist capacity in Kuwait 6.6%
• Current max profit 160,000
• Number of foreign doctors need 11,000

Define the company
Mission statement
Team
Concept
Opportunities
Market
Marketing plan
Competitors
Operations
Financial plan
Opportunities
Total cost : 15,600 KD
THANK YOU :)
Full transcript