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aared_path_7-15-14

Click on right arrow to advance screens, click on Alec's photo to launch video.
by

Holly Hough

on 16 July 2014

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Transcript of aared_path_7-15-14

aared

&

you

D I S C O V E R Y
Materials audit
Competitive research
Hypothesis generation
Interviews
Findings report
P O S I T I O N I N G
Target audience
Management vision
Competitive platform
Branding line
Brief
S T A R T I N G W I T H
Brand strategy & marketing communications agency for the financial services industry

Over 25 years experience in our niche
Ignition
Strategy | Messaging | Imagination | Tangibles
W H O
A R E
W E

?
H O W D O W E D O I T

?
^Web ^Pitch books ^Multi-Media ^Project plan ^Positioning brief ^Market research
^GUI design ^SWOT analysis ^Discovery presentation ^Copywriting ^Look & feel
^Programming ^Brand Strategy ^Database design ^SEO ^White papers ^Newsletters ^Information architecture ^Print ^Sell sheets ^Premiums ^Signage ^PowerPoint ^Design ^Brochures ^Web applications ^Intranet ^Advertising ^Messaging ^Email ^Corporate identity ^Presentation coaching ^Desktop publishing
D E L I V E R A B L E
S
S T R A T E G Y
&
C R E A T I V E
aared
P O R T F O L I O
C L I E N T
S
P R O J E C T
M A N A G E M E N T
Aetos Capital
AIG Global Investment Group
AlphaSimplex
Alstra Capital Management
Canaan Partners
Carleon Capital Partners LLC
Citigroup Asset Management
Ferrer Freeman and Company
FLAG Capital Management
GE Asset Management
GE Capital Equity Group
Greenwich Investment Management
Hamilton Robinson Capital Partners
Hatteras Funds
International Managed Care Advisors
Investment Counselors of Maryland
Investor AB
John A. Levin & Co., Inc.
Oppenheimer Capital
Pentegra Retirement Services
INVESTMENT & WEALTH MANAGERS
BARRA Strategic Consulting
Casey, Quirk & Associates
Hewitt Associates
Rocaton Investment Advisors
RogersCasey
CONSULTANTS
Chief message maker, strategist, translator, writer
Alec
Education: Harvard University, AB, Columbia University, MBA
Experience: Bessemer Trust, Brown Brothers Harriman
Ignition director, web asset architect
Gail
Education: Goucher College, BA
Experience: Pace Advertising, WeissWatson/Maritz, JPLohman
Marketing advisor, researcher, project manager
Holly
Education: Skidmore College, BA
Experience: The Coca-Cola Company
Visual artist, graphic designer,
site designer
Nat
Education: Yale University, MFA
Experience: TANGENTdesign, Burns, Connacher & Waldron Design
Chief engineer, web strategist, multi-lingual programmer
Tracy
Education: Coastal Carolina University, BA
Experience: LHWH Advertising & PR, Sheriar Press
T E A M
aared
D

E C I S I O N
A R C
A W A R E N E S S
F A M I L I A R I T Y
T R U S T
C O M M I T M E N T
D I S C O V E R Y
P O S I T I O N I N G
I G N I T I O N
T H A N K
Y O U
Pitcairn Family Office
RayLign Advisory LLC
Raylor Investments
RBS Group
Rockefeller & Co.
Rogge Global Partners
Roundtable Investment Partners
Schroder Capital Management
Spruce Private Investors
The Beacon Group
The Portfolio Group
Tiger Management LLC
Watermark Capital Partners, LLC
Wood Creek Capital Management
Zephyr Management, L.P.
Burstream
Citibank, N.A.
Communicator Inc. (Bond Hub)
Coprocess SA
Deloitte & Touche
GE Capital Commercial Finance
Louis Dreyfus
MasterCard International
Nelson Publications
New York Clearing House
Pendergast Group
Technimetrics, Inc.
FINANCIAL SERVICES
www.aared.com
W H A T M A K E S U S D I F F E R E N T
?
the
aared
way
Full transcript