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Feminism

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Mia Zizzo

on 11 October 2015

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Transcript of Feminism

Feminist Analysis
Critical Media Studies: Chapter 8
feminism, what is it?
"Feminism can be defined or looked as a movement advocating the rights to women to end sexism, sexist exploitation, and oppression".


Presented by:
Stephanie Bosco | Rose Moter | LaToya Pierce | Mia Zizzo
Alverno College - PCM320

Stereotyping in American Media
Gendered Stereotypes in American Media
Post Feminism and Media Representation
Consequences of Sexist Media Representation
Conclusion
1st wave:
Historical feminism
Postfeminists who claim that the focus of feminism had done its job and equality has been achieved
Third Wave Feminism
2nd wave:
Elizabeth Cady Stanton &
Susan B. Anthony 1920
Men are typically depicted as full of vitality
or in clear physical shape.
Active/Passive
Passive
Active
Images of women tend to emphasize passiveness and weakness.
Active
Passive
Advertising
Literature
Gender roles in public and private spheres typically depict men working and women at home.
Public/Private
Caricatures
of
gender roles
Television
Men are the breadwinners
(even if they are idiots).
Women are the
homemakers
and nurturers.
Media texts construct logic as a masculine trait and emotion as a feminine trait.
Logical/Emotional
A subject uses an object, while an object is used by a subject.
Sexual subject/
Sexual object
To be masculine is to be in charge of the sexual encounter. Women are sexual conquests to be pursued.
Advertising
Movies
Women are
objects
of desire:
movies
:
+
=
Clothes
Lifestyle
Food/drink
Travel
Healthcare
Music
Etc
stereotype:
Women are crazy.
traditional gender roles
Men are rational.
thin/voluptuous
sexually available
submissive
beautiful
From the Geena Davis
Gloria Stenem &
Betty Friedan 1970's
The Gender Pay Gap Is a Myth
By Steve TobakPublished May 03, 2013
FOXBusiness (http://www.foxbusiness.com/business-leaders/2013/05/03/gender-pay-gap-is-myth/)

"Many women sacrifice pay for all sorts of reasons including security, safety, flexibility, and fulfillment. Their priorities are vastly different than men’s. And when you account for that, when you compare apples to apples, when women actually make the same career choices as men, there is no gap. Men and women earn the same."
Stereotyping- Is a misleading and simplified representation of a particular social group.
Patriarchy- sexist social system of power in relations in which womens interest are subordinated to those of men.

Stereotyping in American Media
Gendered stereotypes in american media
post feminism and media representation
consequences of sexist media representation
questions???
Nine West Ad
Activity
Active/Passive
Public/Private
Logical/Emotional
Sexual Subject/Sexual Object
Full transcript