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Sink Your Teeth Into Social Media

Presentation delivered by Dawn Baird, Sensei Learning and Performance, at Antrim Enterprise Agency on 15/01/10, as part of the Business Bites networking group.
by

Dawn Baird

on 22 October 2013

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Transcript of Sink Your Teeth Into Social Media

Dawn Baird
Sensei Learning and Performance
for Antrim Enterprise Agency
Friday, 15 Jan 2010
word of mouth marketing
online
Q: WHAT IS IT?
Sink Your Teeth
Into Social Media
68% trust peer recommendations
crucial point!
thought I'd share this with you...
my review of this product
just booked onto this workshop
recommend this hotel every time
loved this really useful video
personal recommendations
basic (free)
communication tools
NI social networking tools
320,000
240,000
63,000
76,000
200,000
visits from NI
IP addresses
per month
stats: Global Web Index - http://www.globalwebindex.net/
93%
should be there!
engagement!
78% of online users belong
to a social network
www.theflip.com £120-170
or mobile phone - Biz Growth News http://www.krishnade.com/
camstudio.org - video editing software
use YouTube.com
or Vimeo.com to
publish and embed
video
240,000
add links to facebook events
use comment/like/share
post links to useful sites
add blog feed
integrate multiple profiles
give and receive
feedback
profiles
are
for
individuals

facebook is removing those used for organisations
fan pages are for
organisations,
businesses
social networking sites
sharing
spreading
blog
promotion
events
tip:
try www.eventbrite.com
for selling tickets
to events
status updates
+ links
potential collaborator
former
colleague
@senseilp
business-related
networking
include link!
status updates, like twitter and facebook, can be fed via multi-posting tools such
as tweetdeck.com or
hootsuite.com
professional
experience
qualifications
detailled cv options:
recommendations from colleagues
tip:
visualcv.com is an alternative online
CV tool
groups on linkedin
share knowledge, events, free market research/advice
collaborate, demonstrate expertise/interests/products
other stuff
advertise (not free) and search for jobs (free)
add applications - to promote blog/twitter/other
inbox - send messages/introduce people/make connections
how to "go viral", at least in NI !!
use URL shortners, we recommend http://bit.ly/

see: http://www.toprankblog.com/2009/01/11-best-url-shortening-services-vote-your-favorite/
be transparent
categorise
and
tag posts
- good SEO
integrate
other
social media
supply
subscribe
options
blogging
news/events
expertise
your opinion
how tos
numbered lists
wordpress.net: blog writing and editing software
widgets
and plugins
extend the
capabilities
of blogs
how did people land on your site?
are your social networking sites leading people there?
what keywords are being used to land on your site?
are people coming to you from your email marketing campaigns?

who's linking to you?
what path people take when navigating your site?

who's viewing your site?
(visitors/network properties/network location)
what pages are most popular/not?
what blog posts/news/articles are popular?

how many visitors and when?
how long people are spending on certain pages?
set up an account from
Google.com
"business solutions" link
click "Analytics" link
ask your developer to insert the code on every page of your site
monitor
set up email reports
set up goals/ monitor success of campaigns
would you like to know?
ALL FREE &
RECOMMENDED
BY THE
CODE MONKEYS!!
blogging SEO
google analytics
content?
news and events
articles and blogs
regulation/legislation
trends/industry
developments
show that you are aware of what is going on elsewhere in your industry, what competitors are doing,
buying trends, customer opinion, cost, technology
customers, clients, suppliers, collaborators follow people online who share really key useful information, saves them thinking too hard!
eg: @gilchrist_LLP
http://www.sensei-winbeforehand.co.uk/2009/07/01/getting-a-job-in-the-recession-3-jobs-boards/
Getting a Job in the Recession #3: Jobs Boards
going viral is not simple:
must be useful (eg. list of jobs sites)
must appeal to a niche audience
if you sell trailers, blog about trailers, weights/loads, legislation, transport, materials, special tyres, stacking stuff etc!!
your opinion on all of the above
show a bit of personality!
people DO buy from people!
sell/promote
offers/discounts/competitions
share videos and links of others
they will return the favour, they become your loyal online PR people, be nice to them!
share yours and others
comment on others' blogs, they will reciprocate
demonstrates expertise/awareness
snarky?
image credit: http://twitter.com/gapingvoid
minutae
gym/running
Greek yoghurt fixes
bathroom antics
mundane itinerary
weekend pickling
apologies
spare us the details...
frequency of content?
2 times per day min
8 times per day max
time committment
6-8 hours per week
initially, 1-2 hours to set up any profile
tricks:
use twitterfeed.com
schedule eg. hootsuite.com
email alerts (new followers/messages)
personal v professional?
options:
LinkedIn is a professional profile
Facebook is both, either:
user separate profiles
use two friends groups / separate permissions
beware of leaving your social media efforts to the tecchie or the new/young person
are they aware of your business goals?
are they able to communicate them?
do they actually care about the success of your business?
google/maps/add your business
http://www.google.com/local/add/analyticsSplashPage?hl=en-gb&gl=gb
get reviews!
1. set goals
2. evaluate tools
3. implement
4. measure
plan
@senseilp
info@sensei-winbeforehand.co.uk
www.sensei-winbeforehand.co.uk
dawn baird
seminars & workshops
online coaching
see Services section on website
: )
twitter?
blog?
youtube?
who?
frequency?
content?
widen network?
demonstrate expertise?
sell more products?
sell to different market?
clicks?
visitors?
interaction?
sales?
sensei learning and performance
twitter analytics
loyal followers, eg RTers
followers growth rate
how many people you are reaching
location of followers - map
trends
keywords
link statistics, wherever it was used
monitoring linkedin,
facebook and twitter
filter tweetdeck columns for:
keywords, products, names, companies
display trending topics in columns
set up your own columns
in tweetdeck
.com
Full transcript