Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Sink Your Teeth Into Social Media
Transcript of Sink Your Teeth Into Social Media
Sensei Learning and Performance
for Antrim Enterprise Agency
Friday, 15 Jan 2010
word of mouth marketing
Q: WHAT IS IT?
Sink Your Teeth
Into Social Media
68% trust peer recommendations
thought I'd share this with you...
my review of this product
just booked onto this workshop
recommend this hotel every time
loved this really useful video
NI social networking tools
visits from NI
stats: Global Web Index - http://www.globalwebindex.net/
should be there!
78% of online users belong
to a social network
or mobile phone - Biz Growth News http://www.krishnade.com/
camstudio.org - video editing software
or Vimeo.com to
publish and embed
add links to facebook events
post links to useful sites
add blog feed
integrate multiple profiles
give and receive
facebook is removing those used for organisations
fan pages are for
social networking sites
for selling tickets
status updates, like twitter and facebook, can be fed via multi-posting tools such
as tweetdeck.com or
detailled cv options:
recommendations from colleagues
visualcv.com is an alternative online
groups on linkedin
share knowledge, events, free market research/advice
collaborate, demonstrate expertise/interests/products
advertise (not free) and search for jobs (free)
add applications - to promote blog/twitter/other
inbox - send messages/introduce people/make connections
how to "go viral", at least in NI !!
use URL shortners, we recommend http://bit.ly/
- good SEO
wordpress.net: blog writing and editing software
how did people land on your site?
are your social networking sites leading people there?
what keywords are being used to land on your site?
are people coming to you from your email marketing campaigns?
who's linking to you?
what path people take when navigating your site?
who's viewing your site?
(visitors/network properties/network location)
what pages are most popular/not?
what blog posts/news/articles are popular?
how many visitors and when?
how long people are spending on certain pages?
set up an account from
"business solutions" link
click "Analytics" link
ask your developer to insert the code on every page of your site
set up email reports
set up goals/ monitor success of campaigns
would you like to know?
ALL FREE &
news and events
articles and blogs
show that you are aware of what is going on elsewhere in your industry, what competitors are doing,
buying trends, customer opinion, cost, technology
customers, clients, suppliers, collaborators follow people online who share really key useful information, saves them thinking too hard!
Getting a Job in the Recession #3: Jobs Boards
going viral is not simple:
must be useful (eg. list of jobs sites)
must appeal to a niche audience
if you sell trailers, blog about trailers, weights/loads, legislation, transport, materials, special tyres, stacking stuff etc!!
your opinion on all of the above
show a bit of personality!
people DO buy from people!
share videos and links of others
they will return the favour, they become your loyal online PR people, be nice to them!
share yours and others
comment on others' blogs, they will reciprocate
image credit: http://twitter.com/gapingvoid
Greek yoghurt fixes
spare us the details...
frequency of content?
2 times per day min
8 times per day max
6-8 hours per week
initially, 1-2 hours to set up any profile
schedule eg. hootsuite.com
email alerts (new followers/messages)
personal v professional?
LinkedIn is a professional profile
Facebook is both, either:
user separate profiles
use two friends groups / separate permissions
beware of leaving your social media efforts to the tecchie or the new/young person
are they aware of your business goals?
are they able to communicate them?
do they actually care about the success of your business?
google/maps/add your business
1. set goals
2. evaluate tools
seminars & workshops
see Services section on website
sell more products?
sell to different market?
sensei learning and performance
loyal followers, eg RTers
followers growth rate
how many people you are reaching
location of followers - map
link statistics, wherever it was used
facebook and twitter
filter tweetdeck columns for:
keywords, products, names, companies
display trending topics in columns
set up your own columns