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How To Find & Tell The Story

What is your story? Where do you find it? How do you find it? How do you repeat the process? For anyone looking to become a stronger content producer, online (but print folks can read this too).

Eric Payne

on 25 September 2012

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Transcript of How To Find & Tell The Story

STORYTELLING: THE BIG IDEA What This IS NOT: There is no exact science behind creating engaging content. For some it's natural for others...not so much. To Become A Storyteller The key is capturing and understanding the process once you have made the discovery and stumbled upon the luck --- so you can repeat it. For most people, especially in the beginning, it is a trial and error process of luck and discovery. Become a Master of Your Niche Eat it, drink it, breathe it, sleep it, talk it (to yourself, if you must). FIRST: Discover what your niche is (a.k.a. what makes your heart sing). Seek out the people in your space who are better than you --- the ones who have what you want --- and learn from them. Eric Payne © 2012. All Rights Reserved. 5 You'll only get better if you practice. Build Storytelling Muscle
--- Write (Type) Everyday...
No less than 15 minutes and as long as your job, kids, spouse or any other obligations don’t suffer because of it. Even when it doesn’t make sense to you. Silly ideas today might be great ones a year from now. The Rewards of Being a Physically Fit Parent (solution-based) Great headlines do the following:
ask questions (question-based)*
solve problems (solution-based); combine both the question and the answer;* and
some are written with the sole goal of evoking curiosity, only giving hints to the content that follows. An Eye-Catching Headline *SEO friendly. Examples: In other words, write your story FIRST. Then write your headline. Let Your Content Create Your Headline Your headline will be informed by your story and you won't run into the frustration that comes with trying to live up to a headline. 7 Don’t jump right into solving the problem from the first sentence. That’s what a professor does during a lecture with students who have a syllabus. Write as if everyone is reading you for the first time.
You’ll put most of readers to sleep; and
the rest won’t be coming back or telling their networks to read you. 9 Write To Engage Your Readers Unlike news articles, blogs allow the writer to truly adopt a conversational tone. But be sure to adhere to grammatical guidelines and styles. Don’t speak down to your readers (the Number One way to turn them off) even when they disagree with you in the comments. Ease the reader in; let them know you were right there with them at some point by sharing a scenario a.k.a. a story (one that has impacted you personally is always better than a generic or hypothetical one) that describes the issue/problem/experience. Putting The Pieces Together When you are ready to press "PUBLISH" your content should address (in this order):
THE SUBJECT (as defined via a shared scenario/problem/issue a.k.a. story)
YOUR UNDERSTANDING OF THE SUBJECT (Your Unique Lens on what you’ve described above)
THE SOLUTION(S) – The experience and how you got through it or how you will the next time.
Challenging/asking readers to do what you have done
asking for opinions and suggestions in the comments
asking them to share your story with their networks. Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.* A Word On Analytics Use analytics to improve performance and predict trends. This includes web traffic (what types), demographic info, audience size, page views, sharing velocity and sentiment. *Source: Go Faster With Analytics! Eric Payne “How-To” posts are often the most compelling.
You can never go wrong with lists (keep it to 10 or less). Time
Maybe some tears
Maybe some sweat
But hopefully no blood It Takes: Batman Made Me Do Pushups (a gamble, but intriguing enough to inspire someone to read further) Is Being Out of Shape Making You A Bad Parent? (combo) How Do You Balance Fitness & Parenting? (question-based) Google Analytics
Facebook Insights Analytics Sites & Tools Where is yours? Stories Exist EVERYWHERE... Via storytelling you can become a messenger. With a story you can make a meaningful difference in the lives of others and drive traffic like a moth to a flame or a light... Thank You! But...what is a story? A recounting of a series of events.
A narrative.
They only work when they strike a chord with the reader. But, what is a story? A telling or retelling of a series of events.
A narrative.
A story only works once it strikes a chord with the person reading. #NicheMommy12 #ContentKings @EPayneTheDad Use Analytics to Help Decide Which Content Works In Order to Create More Analytics Content My story...
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