Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in the manual
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
How To Find & Tell The Story
Eric Payneon 25 September 2012
Transcript of How To Find & Tell The Story
--- Write (Type) Everyday...
No less than 15 minutes and as long as your job, kids, spouse or any other obligations don’t suffer because of it. Even when it doesn’t make sense to you. Silly ideas today might be great ones a year from now. The Rewards of Being a Physically Fit Parent (solution-based) Great headlines do the following:
ask questions (question-based)*
solve problems (solution-based); combine both the question and the answer;* and
some are written with the sole goal of evoking curiosity, only giving hints to the content that follows. An Eye-Catching Headline *SEO friendly. Examples: In other words, write your story FIRST. Then write your headline. Let Your Content Create Your Headline Your headline will be informed by your story and you won't run into the frustration that comes with trying to live up to a headline. 7 Don’t jump right into solving the problem from the first sentence. That’s what a professor does during a lecture with students who have a syllabus. Write as if everyone is reading you for the first time.
You’ll put most of readers to sleep; and
the rest won’t be coming back or telling their networks to read you. 9 Write To Engage Your Readers Unlike news articles, blogs allow the writer to truly adopt a conversational tone. But be sure to adhere to grammatical guidelines and styles. Don’t speak down to your readers (the Number One way to turn them off) even when they disagree with you in the comments. Ease the reader in; let them know you were right there with them at some point by sharing a scenario a.k.a. a story (one that has impacted you personally is always better than a generic or hypothetical one) that describes the issue/problem/experience. Putting The Pieces Together When you are ready to press "PUBLISH" your content should address (in this order):
THE SUBJECT (as defined via a shared scenario/problem/issue a.k.a. story)
YOUR UNDERSTANDING OF THE SUBJECT (Your Unique Lens on what you’ve described above)
THE SOLUTION(S) – The experience and how you got through it or how you will the next time.
THE CALL TO ACTION
Challenging/asking readers to do what you have done
asking for opinions and suggestions in the comments
asking them to share your story with their networks. Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.* A Word On Analytics Use analytics to improve performance and predict trends. This includes web traffic (what types), demographic info, audience size, page views, sharing velocity and sentiment. *Source: Wikipedia.org Go Faster With Analytics!
http://Facebook.com/MakesMeWannaHoller Eric Payne http://Pinterest.com/EricPayne http://Twitter.com/EPayneTheDad http://Facebook.com/SocialGrindATL “How-To” posts are often the most compelling.
You can never go wrong with lists (keep it to 10 or less). Time
Maybe some tears
Maybe some sweat
But hopefully no blood It Takes: Batman Made Me Do Pushups (a gamble, but intriguing enough to inspire someone to read further) Is Being Out of Shape Making You A Bad Parent? (combo) How Do You Balance Fitness & Parenting? (question-based) Google Analytics
Facebook Insights Analytics Sites & Tools Where is yours? Stories Exist EVERYWHERE... Via storytelling you can become a messenger. With a story you can make a meaningful difference in the lives of others and drive traffic like a moth to a flame or a light... Thank You! But...what is a story? A recounting of a series of events.
They only work when they strike a chord with the reader. But, what is a story? A telling or retelling of a series of events.
A story only works once it strikes a chord with the person reading. http://prezi.com/ta-ks9wvwm__/inspired-storytelling/ #NicheMommy12 #ContentKings @EPayneTheDad Use Analytics to Help Decide Which Content Works In Order to Create More Analytics Content http://www.MakesMeWannaHoller.com My story...