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CULTURAL AND CREATIVE INDUSTRIES AND SOCIAL INNOVATIONS
Transcript of CULTURAL AND CREATIVE INDUSTRIES AND SOCIAL INNOVATIONS
Introduction by Bas Ernst
Cultural Affairs Officer of the Kingdom of the Netherlands Embassy
Creactivitas, Creative Economy Lab - University of Salerno
Daniele del Pozzo
Leitrim County Council, Carrick on Shannon, Irlanda
NOLIMITA-C-TION, OperaEstate Festival Veneto, Bassano del Grappa
Banlieues d'Europe, Lyon, France
De Social InnovatieFabriek, Anderlecht, Belgio
Waag Society, Amsterdam, Netherlands
Roy Van Dalm
HAN - University of Applied Science of Arnhem Nijmengen, Netherlands
KEEP CALM AND SOCIAL INNOVATION!
Towards a fair market..
Mobile phone assembly
Battery in raw state
Smart Phone, battery
Companies have failed in fulfilling Corporate Social Responsibility expactations
They are tinkering with problems individually, not connecting the dots
Current brands do not appeal to ever growing responsible consumer segment
“we want 21st Century technology without 19th Century ethics”
George Monbiot, The Guardian , 24 September 2013
Mission Open Design Lab
Empower people to make and
understand products and
production by sharing
knowledge and the means of production
‘a type of social and collaborative innovation in which innovators, users and communities collaborate through digital platforms to co-create knowledge and solutions for a wide range of social needs and at a scale that was unimaginable before the rise of Internet-enabled platforms’
Working definition of Digital Social Innovation
FairPhone: design principles..
Institute for Art, Science & Technology
September 27th, 2013
FairPhone: world’s first fair trade mobile phone
Institute for Art, Science & Technology
Innovative bridge builder between art, science technology and society:
- Fine Arts, Heritage, Media
- Health Care
- Creative Industries
Experimental and subjective:
artists and creatives
Users as designers
Users participate in an early
Demo or Die
(instead of: Publish or Perish)
prototypes, demos, mock-ups
“We have to enhance the ability of all citizens to engage in a meaningful dialogue about their environment and context and foster new relationships between the people who make things and the people who use them.”
John Thackara, In the bubble, designing in a complex world, 2005
Creative technology for social innovation
Founded in 1994; 60+ people:
developers, designers, researchers
Researching culture, behavior & technology
Developing prototypes and pilots
Organizing interventions & events
Users as designers
waag.org @waag @Bart Tunnissen
Waag Open Space
Creative Care Lab
Creative Learning Lab
Future Internet Lab
Open Design Lab
Urban Reality Lab
The strength of cultural associations – social innovation?
great experiences in
.making new connections
.grassroots participatory research
.reconfigure social relations
Creativity is a major resource for social innovation
Culture can play a fundamental role in social innovation and social development.
Business model: cost is borne by:
The paying card holders
The culture providers
The municipality (retribution system)
Narrow co-operation with local associations for people in poverty and social associations
A card usable by everybody (< stigma)
Free for people in poverty
Gives immediate advantages (babysitting services, public transport, reductions,…)
Implementable in every municipality (after agreement of lots of partners)
Training in specific communication
“The Voice of our history”
Where your talent and the need of the world cross, lies your calling.
To increase the cultural participation of people living in poverty (13,4% of the people in Flanders lives in poverty)
CultuurNet Vlaanderen (Brussels, 2002) specialises in cultural marketing.
To give (more) people (more) appetite for (more) culture.
Promote, stimulate and facilitate social innovation and social entrepreneurship.
Associations and enterprises
Social innovation check -> strengthening (learning community) -> funding (government)
Team: 4 persons
new ways of connecting
Because: social innovation can improve social relations and tackle major social problems
2012: Flemish government (BE) decides to focus on social innovation
2013: Launch of the Social Innovation factory, supported by the Flemish government + specific funds for social innovation
Koor&Stem + the expertise center in dementia.
To invest in the life quality of people with dementia
Product / service / process / method
Novel system solutions
Together, we can innovate in ways that will benefit each and everyone.
Festival Gender Bender,
FOCUS POINT OF DISCUSSION
What are the necessary conditions for social innovation through culture
The role cultural organizations can play
What support is needed from (local) governments
Social innovation in urban and rural contexts
Opportunities for European collaborations
Culture is the primary agent of economic and social innovation and pro-actively stimulates the participation of the local people. The main actors of cultural production are cultural and creative industries, both important drivers of economic and social innovation.
It enhances human capabilities (increasing social capital)
It increases access rights
It contributes to satisfy human needs otherwise left unsatisfied
Social innovation is a human centered process and dimension, based and focused on improving the people’s quality of life.
Check out our
Social innovation is always cultural innovation.
We need to work and initiate cultural projects in poor cities, in order to develop the territory as a whole
The group learns from the artist just as much as the artist learns from the group.
"The Voice of our History"
Incubating projects is the main thing
A fair market is everybody's goal!
We need to change people's live through dance.
Arts are a great way to create social cohesion.
Co-operation is necessary to begin social innovation
In a society that brings challenges everywhere, creativity is the winning card.
Concept by Creactivitas
Innovative: The concept is entirely new to society, of to a specific sector
Solid: The developers have a realistic idea about the compensation of the costs
Social: The strive for social impact is the most important goal of the initiative
Important: The idea includes a solution for a real and important social emergency
Together: The realisation of the idea is possible through teamwork and/or partnership