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CULTURAL AND CREATIVE INDUSTRIES AND SOCIAL INNOVATIONS

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Transcript of CULTURAL AND CREATIVE INDUSTRIES AND SOCIAL INNOVATIONS

27/09/2013
start 3:30PM
Introduction by Bas Ernst
Cultural Affairs Officer of the Kingdom of the Netherlands Embassy
Moderator
Fabio Borghese
Creactivitas, Creative Economy Lab - University of Salerno
Daniele del Pozzo
Philip Delamere
Leitrim County Council, Carrick on Shannon, Irlanda
Giovanna Garzotto
NOLIMITA-C-TION, OperaEstate Festival Veneto, Bassano del Grappa
Jean Hurstel
Banlieues d'Europe, Lyon, France
Kaat Peters
De Social InnovatieFabriek, Anderlecht, Belgio
Bart Tunnisen
Waag Society, Amsterdam, Netherlands
Roy Van Dalm
HAN - University of Applied Science of Arnhem Nijmengen, Netherlands
#BeCreActive
KEEP CALM AND SOCIAL INNOVATION!
Towards a fair market..

Clear deal..
.

Strategy

Mobile phone assembly

Africa

Found in..

Battery in raw state

Smart Phone, battery

Why?

Companies have failed in fulfilling Corporate Social Responsibility expactations

They are tinkering with problems individually, not connecting the dots

Current brands do not appeal to ever growing responsible consumer segment

“we want 21st Century technology without 19th Century ethics”
George Monbiot, The Guardian , 24 September 2013



Mission Open Design Lab



Empower people to make and
understand products and
production by sharing
knowledge and the means of production


‘a type of social and collaborative innovation in which innovators, users and communities collaborate through digital platforms to co-create knowledge and solutions for a wide range of social needs and at a scale that was unimaginable before the rise of Internet-enabled platforms’

www.digitalsocial.eu

Working definition of Digital Social Innovation

Social Innovation

FairPhone: design principles..

Institute for Art, Science & Technology

Social Innovation,
Open Design,
FairPhone Lecce,
September 27th, 2013

FairPhone: world’s first fair trade mobile phone


Institute for Art, Science & Technology

Innovative bridge builder between art, science technology and society:



- Fine Arts, Heritage, Media

- Education

- Science

- Health Care

- Creative Industries

Creative research
Experimental and subjective:
artists and creatives

Users as designers
Users participate in an early
stage

Demo or Die
(instead of: Publish or Perish)
prototypes, demos, mock-ups

Method

“We have to enhance the ability of all citizens to engage in a meaningful dialogue about their environment and context and foster new relationships between the people who make things and the people who use them.”





John Thackara, In the bubble, designing in a complex world, 2005

Mission
Creative technology for social innovation

Organisation
Founded in 1994; 60+ people:
developers, designers, researchers

Activities
Researching culture, behavior & technology
Developing prototypes and pilots
Organizing interventions & events

Method
Users as designers
Open innovation
Co-design
Community driven

Faq

Thank you

Bart Tunnissen
tunnissen@waag.org

events.waag.org/waagsociety

waag.org @waag @Bart Tunnissen

Scaling
Valorisation
Transformation

Co-creation
Applied Research
Context

Experiment
Fundamental Research
Form

Research process

Cinegrid Amsterdam
Dialogue Café
Fablab Amsterdam
Workshops
Training facilities

7scenes
FairPhone

Fab Academy
Fab School
PhDO.
THNK

Waag Events
Waag Open Space
PICNIC

Creative Care Lab
Creative Learning Lab
Future Internet Lab
Open Design Lab
Urban Reality Lab
Wetlab

Incubation

Facilitation

Academy

Public program

Creative Research

Organisation

The strength of cultural associations – social innovation?

great experiences in
.activation
.making new connections
.grassroots participatory research
.reconfigure social relations
.empowerment
.mobilization

Creativity is a major resource for social innovation
Culture can play a fundamental role in social innovation and social development.


Business model: cost is borne by:
The paying card holders
The culture providers
The municipality (retribution system)

Narrow co-operation with local associations for people in poverty and social associations


SOLUTION

A card usable by everybody (< stigma)
Free for people in poverty
Gives immediate advantages (babysitting services, public transport, reductions,…)
Implementable in every municipality (after agreement of lots of partners)
Training in specific communication


“The Voice of our history”

Where your talent and the need of the world cross, lies your calling.
(Aristotle)


UITPas

To increase the cultural participation of people living in poverty (13,4% of the people in Flanders lives in poverty)
Without stigma


CultuurNet Vlaanderen (Brussels, 2002) specialises in cultural marketing.

To give (more) people (more) appetite for (more) culture.

Promote, stimulate and facilitate social innovation and social entrepreneurship.
Associations and enterprises

Social innovation check -> strengthening (learning community) -> funding (government)


Team: 4 persons

climate change
new ways of connecting
urbanization
poverty
isolation
diversity

Because: social innovation can improve social relations and tackle major social problems

2012: Flemish government (BE) decides to focus on social innovation

2013: Launch of the Social Innovation factory, supported by the Flemish government + specific funds for social innovation





Koor&Stem + the expertise center in dementia.

To invest in the life quality of people with dementia

Singing project

Small-scale beginnings
Product / service / process / method
Novel system solutions

Together, we can innovate in ways that will benefit each and everyone.

Festival Gender Bender,
Bologna
FOCUS POINT OF DISCUSSION



What are the necessary conditions for social innovation through culture

The role cultural organizations can play

What support is needed from (local) governments

Social innovation in urban and rural contexts

Opportunities for European collaborations


Culture is the primary agent of economic and social innovation and pro-actively stimulates the participation of the local people. The main actors of cultural production are cultural and creative industries, both important drivers of economic and social innovation.

It enhances human capabilities (increasing social capital)

It increases access rights

It contributes to satisfy human needs otherwise left unsatisfied
Social innovation is a human centered process and dimension, based and focused on improving the people’s quality of life.
Background Paper
http://storify.com/Creactivitas/cultural-and-creative-industries-and-social-innova
Check out our
Social innovation is always cultural innovation.
We need to work and initiate cultural projects in poor cities, in order to develop the territory as a whole
The group learns from the artist just as much as the artist learns from the group.
Main project:
"The Voice of our History"
Incubating projects is the main thing
A fair market is everybody's goal!
We need to change people's live through dance.
Arts are a great way to create social cohesion.
Co-operation is necessary to begin social innovation
In a society that brings challenges everywhere, creativity is the winning card.
Concept by Creactivitas
Innovative: The concept is entirely new to society, of to a specific sector

Solid: The developers have a realistic idea about the compensation of the costs

Social: The strive for social impact is the most important goal of the initiative

Important: The idea includes a solution for a real and important social emergency

Together: The realisation of the idea is possible through teamwork and/or partnership

Full transcript