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Transcript of Thesis Defense
Look for key success factors of global scale innovation in early stages
Immersion in the Topic
Top Down Approach
Theoretical & Empirical Studies
One of the largest food manufacturer
Present in more than 200 countries
Business Case of PepsiCo International
Study of the Key Success Factors in Early Stages of Innovation at a Global Scale
PepsiCo recently created the Global Groups
Develop big global strategies
Manage innovation projects at a Global scale
Traditional Innovation Strategies are not enough
Cross-cultural Consumer Research
WHY IS IT IMPORTANT FOR ORGANIZATIONS?
Step by Step
There is a lack of in-depth research and appropriate methods to assist designers on how culture can be consciously integrated in product design (Onibere et al. 2001; Kotro and Pantzar, 2002).
Business Unit: Global
Innovation at a Global Scale
Global and local
Global vs One Market -
NOT THE SAME!
Cultural Aspects -
NOT GIVEN FOR GRANTED!
The lack of these factors -
PREVENT INNOVATION & WASTE OF TIME AND RESOURCES!
SET UP A HOMOGENEOUS MIND AND REVIEW COLLABORATIVE MODELS
Fuzzy Front End
Speed of Information
“if you respect your market and understand and respect your consumer then you
can’t get it wrong (process innovation) but you can’t assume that consumers are the same everywhere.”(LR, 2013)
Consumer Differences Awareness
SOURCE: WVS, 2013
The company has developed
a good strategy for finding commonalities
Localization and Internationalization