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Marketingmix HEMA

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by

Marte Oostenveld

on 1 December 2014

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Transcript of Marketingmix HEMA

Marketingmix HEMA
Product
Goede kwaliteit

Duurzaamheid

Huismerk

Garantie

Breed assortiment

Milieuvriendelijke producten
Plaats
600 winkels in Nederland, België, Duitsland, Luxemburg en Frankrijk

Directe distributie

Pull-strategie
De 4 P's
Prijs

Product

Plaats

Promotie
Prijs
Psychologische prijsstelling

Aanbiedingen
Promotie
Folder

Reclame op tv

Herkenbaar
Full transcript