Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Diamond D Auto Sales

No description

Manitoba/Ontario Prezi

on 13 August 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Diamond D Auto Sales

• Direct Dealing
• Diversified Business – good selection and price
• Clean, organized environment
• Relaxed, down-home feel
• Experienced sales staff
• Strong community supporter (well-known in community)

• Used car stereotype
• Need to establish positive personality
• Need to be better known (BEFORE buyers are in the market)
• Awareness of financing/leasing options


• Competition’s aggressive marketing
• Complacency. Business is good – no need to advertise.
• Out-of-town dealerships and online sales (Kijiji, PortageOnline etc.)
• Economy downturn


• Grow Market Share
• Promote shopping local
• Focus on Direct Dealing – how you sell
• Promote Financing and Leasing options
• Reach MORE people MORE frequently

Market Research
• Stats Canada shows that on average every household spends $10,160/year on Private Transportation costs (Lease, payments, etc.).

• Census Division #9 includes Portage la Prairie and RM (Dakota Tipi, Long Plain and St. Claude) and has approximately 8,455 households


X $10,160
At just
Total Marketshare (8,455 households) of
private transportation costs

$85.9 Million/year
$7.16 Million/month
$1.6 Million/week

• Stats Canada shows that approx. 58,000 used vehicles are registered every month in Manitoba.

• Population of Manitoba is 1.282 Million. Population of Portage & RM is approx. 25,640 or 2% of total.

More Research

• Average number of used vehicles registered monthly in Portage & RM is approx. 1,160 (2% of 58,000).

• Average used vehicle price $15,000

x $15,000

Total Marketshare of used vehicles sold in Portage la Prairie & RM at average vehicle price of

= 13,920/year -
$208.8 Million

= 1,160/month -
$17.4 Million
= 268/week –
$4.0 Million
= 38/day -

Are you getting your share?
How Do We Increase
Your Share of the Market?

MIX96, COUNTRY93 & CFRY can help you reach these customers!


• Increased Marketshare = Increased profits for you
• Top-of-mind Awareness (be known BEFORE you’re needed)
• Emphasize message of DIRECT dealing
• Promote benefits of Leasing
• Reinforce WHY people should buy from Diamond D.

Marketing Strategy
Advertising Plan
Full transcript