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Diamond D Auto Sales
Transcript of Diamond D Auto Sales
• Direct Dealing
• Diversified Business – good selection and price
• Clean, organized environment
• Relaxed, down-home feel
• Experienced sales staff
• Strong community supporter (well-known in community)
• Used car stereotype
• Need to establish positive personality
• Need to be better known (BEFORE buyers are in the market)
• Awareness of financing/leasing options
• Competition’s aggressive marketing
• Complacency. Business is good – no need to advertise.
• Out-of-town dealerships and online sales (Kijiji, PortageOnline etc.)
• Economy downturn
• Grow Market Share
• Promote shopping local
• Focus on Direct Dealing – how you sell
• Promote Financing and Leasing options
• Reach MORE people MORE frequently
• Stats Canada shows that on average every household spends $10,160/year on Private Transportation costs (Lease, payments, etc.).
• Census Division #9 includes Portage la Prairie and RM (Dakota Tipi, Long Plain and St. Claude) and has approximately 8,455 households
Total Marketshare (8,455 households) of
private transportation costs
• Stats Canada shows that approx. 58,000 used vehicles are registered every month in Manitoba.
• Population of Manitoba is 1.282 Million. Population of Portage & RM is approx. 25,640 or 2% of total.
• Average number of used vehicles registered monthly in Portage & RM is approx. 1,160 (2% of 58,000).
• Average used vehicle price $15,000
Total Marketshare of used vehicles sold in Portage la Prairie & RM at average vehicle price of
= 13,920/year -
= 1,160/month -
= 268/week –
= 38/day -
Are you getting your share?
How Do We Increase
Your Share of the Market?
MIX96, COUNTRY93 & CFRY can help you reach these customers!
CONSISTENCY + FREQUENCY + MESSAGE = MARKETSHARE
• Increased Marketshare = Increased profits for you
• Top-of-mind Awareness (be known BEFORE you’re needed)
• Emphasize message of DIRECT dealing
• Promote benefits of Leasing
• Reinforce WHY people should buy from Diamond D.