Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Leveraging Social Media to Promote Your Professional Brand and Create Connections

An introduction into using social media to increase professional visibility, credibility, and marketability. Focus will be on Twitter and LinkedIn.
by

Catalina Kowal

on 1 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Leveraging Social Media to Promote Your Professional Brand and Create Connections

Your Digital Footprint:
All the publically available information that exists about you on the internet
ENGAGE with targeted connections - be
genuine
Share MEANINGFUL content - be
helpful
NURTURE your social presence - be
consistent
LinkedIn
Keep track of former colleagues
Connect with new contacts
Market skills to potential employers and clients
Fully Utilize Available Tools
Be Active
Maximizing LinkedIn
LinkedIn
Twitter
Leveraging Social Media to Promote Your Professional Brand and Create Connections
Catalina Kowal - Systems Engineer - Commercial East Territory Public Sector - @catalinakowal
Thank you.
Catalina Kowal, Cisco
@catalinakowal
Three Ways to Enhance Professional Development Through Social Media:
Some Social Media Don'ts
Don't:
Post inappropriate photos/forget to untag yourself from same
Use derogatory language
Lie about credentials, skills, or experience
Connect with everyone
Abandon your social media profiles
Overwhelm your followers with too much information
Complain about your current job or employer
Just in Case
`
Why Does it Matter?
43%
of hiring managers who currently research candidates via social media said they have found information that has caused them
not
to hire a candidate.
19%
of hiring managers who currently research candidates via social media said they found something that
has caused them
to hire a candidate.
source: Career Builder Survey 2013, http://goo.gl/1wQVVn
The Social Network for Professionals
the basics
best practices
exemplify
your professional
history
engage to
grow your
network
Compelling
Summary
Thoughtful Recommendations
Meaningful Content
Relevant Skills
Descriptive
Headline
"Like" and "Follow"
Join Groups
and Participate
in Discussions
Twitter
Maximizing Twitter for Professional
Networking
best practices
be
mobile
cultivate
your
stream
interact
Use keywords to communicate your brand and a link to drive people to your LinkedIn profile
Stay connected to people and topics you care about
Stay informed with real-time information
The 140-character micro-blogging tool
the basics
Quality
Photo
Who to Follow
People you know
Listen
Industry subject matter experts
Upstream influencers
Conferences (ie. #CLUS)
Lists (use http://listatlas.com)
Reciprocal Interactions
Engage

Ask directed
questions
Retweet (RT) the tweets of people you follow
Respond to
@ mentions
Thank your
followers
offer insights
Participate in tweet chats/hashtag (#) conversations
Share content your users would find interesting
Full transcript