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DELL

University Field Group Work, 2013
by

Fruzsi Peti

on 14 October 2014

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Transcript of DELL

FINANCIAL
PERFORMANCE

HISTORY
"Listen. Learn. Deliver.
That's what we're about."

1984
the birth of PC's Limited
1988
PC's Limited goes public
1992
90's
geographical expansion
1996
one of the largest companies
by Fortune Magazine
pioneering use of internet
&
e-commerce technology
2006
2009
creation of Direct2dell
shops & stores
sales occur on
dell.com
servicization
- by
Serguei Netessine

(professor of Tech and Operation Management in Insead, France)
monolithic focus on efficiency

- by
George S. Day
and
Christine Moorman

(authors of the book "Strategy from the outside in: Profiting from customer value")
initial worsening of
Dell's performance
Assets in the Balance Sheet (Raw Data)
Liabilities in the Balance Sheet (Raw Data)
Profit and Loss Account
EAT (Earnings After Tax)
Total Net Revenue (TNR)
Earnings Before Tax (EBT)
Financial Ratios
Liquidity Ratios
Thank you!
Solvency Ratios
"In my humble opinion, the PC as we have known it is in continuous decline and being relegated an utility device for businesses."
Hector Ruiz
chairman and CEO of Advanced Nanotechnology Solutions; Inc.
former CEO and executive
chairman of
Advanced Micro Devices, Inc.
VS
Tablet
PC
Portability

Cost

Storage capacity

Battery

Performance
HIGH
LOW

average $445
average $650
low power requirements
(10h usage)
better for reading news,
playing "lightweight games",
watching TV & videos
better for: multitasking (research), graphics (presentation), "hardcore games"
extremely portable
compact
smaller size
weight ~1 kg
portable
compact
big
heavy
forever
2013
October 29
$29.4 billion leverage
buyout completed by
Michael Dell &
Silverlake Partners.
Thus the company
went private.
INSTITUTIONAL
STRUCTURE

CEO

Michael Dell
CFO
Brian Gladden
Dell Services
Software
Commercial &
Enterprise
Marketing
Legal
HR
Operations & Client Solutions
CIO
Large Enterprise America...
Dell Financial Services
Finance Netherlands
Finance & Accounting
Finance & Control
Enterprise Systems
& Solutions
Dell Services
Infrastructure...
Services
Health Care &
Life Science
HR, Services
Dell
Software
Group
Enterprise &
Channel
Marketing
Americas
Marketing
Server
Marketing
HR
China
France
Process,
Client
Reinvent...
APAC &
Emerging
Markets

Amir Ali Farzam
Fruzsina Peti
Max Brenssell
Riccardo Gelosa
Valentina Crenna
Full transcript