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Best Prezi ever

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by

luis cunha

on 5 December 2014

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Transcript of Best Prezi ever

Tim Hortons - Quick Facts
Founded in 1964 by Canadian
hockey player Tim Hortons


Operates in the “Quick Service Restaurant” industry

Sales (2013):
3,26 billion CAD = 2,26 billion EUR (4,7% growth rate)

2006 IPO on NYSE

Burger King just agreed to buy Tim Hortons for
USD 11.4 billion


Tim Hortons - Quick Facts
4485 stores worldwide, 3588 in Canada (as of June 2013)

Represents over 60% of the coffee market in Canada

Mainly uses franchising in order to expand

International footprint:
USA: 859
Ireland: 196
UK: 59
UAE, Qatar, Kuwait and Oman: 38
Afghanistan: 1

International strategy: Grow, Learn, Expand
(intend to enter new markets in 2015)




Tim Hortons
Tim Hortons - Quick Facts
Indonesia
South Africa
Indonesia
Big relationship with coffee
High population
African economical pole
No language barrier
Increasing middle class
Very high coffee consumption
High purchasing power
Market Size & Growth
Diverse Countries with ideal conditions for Tim Hortons' expansion

Big relationship with coffee
Large population
Indonesia
Sweden
Tim Hortons - Expansion
Buying power & Political risk
Pestel
Market attractiveness
Competitive strength
Political
Economic
Social
technological
INDONESIA
Environmental
Legal
Market Attractiveness
competitive strength
South Africa
sweden
Market attractiveness
Stable political environment
High transparency
Favorable macroeconomic policy

Stable economy
High GDP per capita
Consumer buying power
Exchange rate

Highly educated population
Aging population
Consciousness for healthy food
Coffee culture (Fika)
Competitive strength
Leader in R&D and innovation
High internet penetration
Self-ordering may improve margins
Mobile applications for marketing
Taxes on waste
EU national Emissions Ceiling Directive
National environmental quality objectives
Low level of corporate tax
Extensive deregulation
Property rights protection
Rigid labor legislation
Porter's 5 Forces
Large number of fast-food chains
Disposable income is high – switch to upper range products possible (price-insensitive
Low switching costs

McDonalds, KFC, Subway, Starbucks
60% of the market is owned by three biggest players
Diversification of product ranges

Established brands
Low degree of differentiation
Low capital requirements – franchise
Breakfast-to-go market is growing


Few large suppliers have huge market share (e.g. Arla)
Difficulty finding price competitive suppliers
Coffee farming is geographically restricted

Worsening image of caffeine -> healthier choice tea
Bakery fast food market: Traditional bakeries depict competition
Energy drinks as potential substitutes

Suppliers’ Bargaining Power
Threat of Substitutes
Rivalry
Customers’ Bargaining Power
Threat of New Entrants
High
moderate
high
moderate
moderate

Luis Miguel Cunha, Lizhong Feng, Julian Franke,
Alexandra Hanet, Isabel Polter, Leon Thiessen

Group 2
Björn Anderson
34 years old
low to middle class income

Takes
breakfast meals
on-the-go

like more and more Swedes


Takes around 5 coffee
breaks a day (aka ‘
Fika
’)

Competitive conditions
Market entry options
joint venture
Politically and economically stable -> low risk

Share in profits > royalty
Experience with JV in the Middle East
Long-term perspective (more commitment)
Learning opportunity
Success
Tim hortons
Market attractiveness
Market size
Market growth
Buying power of customers
Competitive conditions
Political/economic risk
with regard to KFC
with regard to McDonald's
with regard to KFC
Competitive Strength Matrix
&
Products fit to market demand
Product prices
Product quality
Obtainable market share
Financial resources
References
Ease of doing business
GDP/capita by PPP 2013
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Bautista Garcia, J.A. (2014), Xerfi Global
Deresky, H. (2011), “International Management, Managing Across Borders and Cultures”, Pearson
Euromonitor International Reports
Hofstede, G. (2001), "Culture's consequences: Comparing values, behaviors,
institutions and organizations across nations", Sage
Marketline Advantage (2013), Country profile Sweden
Tim Hortons Inc. annual report 2013
Tim Hortons Inc. official company website
US department of state
Worldbank


Tim
hortons
thank you very much
Appendix
hofstede model
McKinsey matrix
Full transcript