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organizing persuasive speeches

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by

lacey brown

on 22 July 2016

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Transcript of organizing persuasive speeches

organizing
persuasive
speeches
problem cause solution
I. Problem
harm - qualitative
scope - quantitative
II. Cause
III. Solution
policy solution
personal solution
MONROE'S MOTIVATED SEQUENCE
I. Need
harm
scope
II. Satisfaction
policy solution
personal solution
III. Visualization
sources
1 - intro
2 - problem / need
1 - cause / satisfaction
1 - solution / visualization
1- wherever needed
negitive affects if we don't change
positive affects if we do change
Constraints
selective listening
selective perception
denial
dismissal
belittling sources
compartmentalization
selective influence
polysemic & bommerang effect
principles of persuasion
Specific purpose
strengthening Commitment
weakening commitment
Full transcript