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Copy of Business Model Analyst of Netflix

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on 27 February 2014

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Transcript of Copy of Business Model Analyst of Netflix

Business Model Analysis of Netflix
Major Competitors
Hulu/ Hulu Plus
Amazon Prime
Lovefilm
HBO GO (TimeWarner)
Vudu
Advantages of Netflix Design
Usability
Hulu/Hulu Plus
Main focus is on TV Shows
Long list of Content Partners
Generate alot of income from advertisement
Amazon Prime
Records every purchase made by an account holder.
Allows feedback from customers on Tv shows or movies
Prime Membership holders can watch movies free.
Functionality
Recommendation system
Simplicity
Consistency
Personalisation
Support different platforms
Disadvantages of Netflix Design
Usability
Accessibility
Functionality
- Many steps to become a member (openhighschoolcourses.org, 2008)
- Browsing (Lynch and Horton, 2009)
- Endless scroll bar
- Long web page (Lynch and Horton, 2009)
- Content
- Privacy
- Rating is hidden
LoveFilm
Vudu
Technology of Netflix

Devices Supported by Netflix

History of Netflix
HBO/GO

, Inc.
 is an American provider of 
on-demand Internet streaming media
 available to viewers in North and South America, the Caribbean, and parts of Europe, and of 
flat rate DVD-by-mail rental service
in the US

Introduction to Netflix

Allow users purchase online without cable subscription
Provides High Definition Streaming
International Service Provision
Accessibility
Clear navigation (Lynch and Horton, 2009)
Functionalities of Netflix
(Lynch and Horton, 2009)
Films Recommendation
(Lynch and Horton, 2009)
Group Sharing Account
Taste Profile
Films Recommend & Share
Online Help Cente
r
Login/Register
Business Model
Streaming-Focused Feature
B2C
Mail subscription service
Streaming video serial television.
Established online user base
Good interface
Just for kids section
Recommendation algorithm
Facebook integration
Subscription Model
Subscription Model
Offers a product or service on a continual basis for a recurring charge.
Automatic payments(annually, monthly, weekly, even daily)
Strengths: medium revenue potential and medium to high profit potential, low in complexity, guaranteed access
Weaknesses: Customers dislike automatic pricing.
Weaknesses in Business Model
Unsustainable
Inconsistency in making money
Business model is easy to copy
Expensive for customers
Table of Contents
Introduction
Business Model
Major Competitors
Advantages of Netflix
Disadvantages of Netflix
Suggestions
Conclusion

Cinar Yildirim 26522764
Saranya Thumniyom 26350459
Xioabing Xin 26091615
Musa Rukayat Omotola 26036045
Conclusion
Suggestions
Full transcript