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Toyota Presentation

Marketing Plan - Group Six
by

Colby Fugere

on 2 May 2014

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Transcript of Toyota Presentation

Products
History
Founded: August 28, 1937
Founder: Kiichiro Toyoda
Headquarters: Toyota, Aichi, Japan
President and CEO: Akio Toyoda
Employees: 324,747 (2012)
Weaknesses

Americans and Europeans have less disposable income than they used to

Chinese would rather not buy a car produced by the Japanese

Toyota had to recall many vehicles

Strengths
Innovation: created the first hybrid car

The leader in "green" cars development

Has factories all over the world
SWOT Analysis
Kelsey Smith, Colby Fugere,
Cortney Cramer, Sambo Lieng

Mission Statement
"To attract and attain customers with high-valued products and services and the most satisfying ownership experience in the world."

Vision Statement: "To be the most successful and respected car company in America."
Opportunities
Positive attitude towards "green" vehicles

Increasing fuel price

Toyota could satisfy varying consumers' tastes and needs and access a wider customer group
Threats
New emission standards introduced by the gov't would require more investments into producing cleaner engines

Intense competition

Natural disasters

Profits earned abroad must be sent back to Japan and converted in yen
0 mph
10 mph
20 mph
STP
Segmentation
Targeting
Positioning
30 mph
Marketing Mix
Price
Place
Promotion
40 mph
Financial Analysis
Portfolio Analysis
Growth Strategies
Toyota Commercial
50 mph
60 mph
Stars
Hybrid Vehicles
Recently eclipsed 6 million mark
Sold 1 million vehicles in 9 month span

Toyota Prius

51 mpg
Three Different Driving Modes
Question Marks
FC Hydro Electric Car

It will be released in 2015, first of its kind
Can travel up to 435 miles on a single tank

China-Based Hybrid Corolla and Levin
These vehicles will be launched next year
Effort to boost China sales and reduce pollution crisis
Cash Cows
Corolla
Sold 1.22 million vehicles in 2013
World's most popular car in 2013

Camry
Sold over 400,000 vehicles in 2013
Best-selling mid-size sedan in 2013
Dogs
Toyota Celica
Ended Production in 2006, after 36 years

Australian Production
Toyota just announced that it will cease production by 2017

Cars
Yaris
Corolla
Camry
Avalon
Hybrids
Prius c
Prius
Camry Hybrid
Prius v
Prius Plug-in
Avalon Hybrid
Highlander Hybrid
Rav4 EV
Crossovers
Venza
SUVs
RAV4
FJ Cruiser
Highlander
4Runner
Sequoia
Land Cruiser
Trucks
Tacoma
Tundra
Minivan
Sienna
`
3rd Gen.
4th Gen.
FC Hydro Electric
Product Development
New Fourth Generation 2014 Prius
Release of FC Hydro Electric in current markets

Market Development
Expansion to Myanmar, Cambodia, and Kenya

Diversification
Producing China-Made Corolla and Levin Hybrids; Doubling Annual Sales in China

Competitive Advantages
Product Excellence
Best brand in the auto industry for 2013.

Held 15% share of U.S. Auto Market in 2013 (3rd)

Held 60% share of Hybrid Vehicle Market in 2013 (1st)
Customer Excellence
6.6 out of every 10 Toyota drivers would buy another Toyota again.
.
l
Memorability
Resonance
Likability
Geographic
Demographic
Value
Affordability
First time users
Family
Eco Friendly
Economical
Luxury
Full transcript