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Transcript of Toyota Presentation
Founded: August 28, 1937
Founder: Kiichiro Toyoda
Headquarters: Toyota, Aichi, Japan
President and CEO: Akio Toyoda
Employees: 324,747 (2012)
Americans and Europeans have less disposable income than they used to
Chinese would rather not buy a car produced by the Japanese
Toyota had to recall many vehicles
Innovation: created the first hybrid car
The leader in "green" cars development
Has factories all over the world
Kelsey Smith, Colby Fugere,
Cortney Cramer, Sambo Lieng
"To attract and attain customers with high-valued products and services and the most satisfying ownership experience in the world."
Vision Statement: "To be the most successful and respected car company in America."
Positive attitude towards "green" vehicles
Increasing fuel price
Toyota could satisfy varying consumers' tastes and needs and access a wider customer group
New emission standards introduced by the gov't would require more investments into producing cleaner engines
Profits earned abroad must be sent back to Japan and converted in yen
Recently eclipsed 6 million mark
Sold 1 million vehicles in 9 month span
Three Different Driving Modes
FC Hydro Electric Car
It will be released in 2015, first of its kind
Can travel up to 435 miles on a single tank
China-Based Hybrid Corolla and Levin
These vehicles will be launched next year
Effort to boost China sales and reduce pollution crisis
Sold 1.22 million vehicles in 2013
World's most popular car in 2013
Sold over 400,000 vehicles in 2013
Best-selling mid-size sedan in 2013
Ended Production in 2006, after 36 years
Toyota just announced that it will cease production by 2017
FC Hydro Electric
New Fourth Generation 2014 Prius
Release of FC Hydro Electric in current markets
Expansion to Myanmar, Cambodia, and Kenya
Producing China-Made Corolla and Levin Hybrids; Doubling Annual Sales in China
Best brand in the auto industry for 2013.
Held 15% share of U.S. Auto Market in 2013 (3rd)
Held 60% share of Hybrid Vehicle Market in 2013 (1st)
6.6 out of every 10 Toyota drivers would buy another Toyota again.
First time users